Faced with the proliferation of tools, data, and channels, travel professionals don't need more software. They need a system that can connect their information, teams, partners, and daily operations.
This is the ambition of the Travel Operating Intelligence System, or TOIS : to transform fragmented information into directly usable business intelligence.
Summary
Tourism has no shortage of tools, but it lacks continuity
a travel agency, tour operator, or DMC uses a multitude of solutions to organize its business: messaging, CRM, booking tools, production software, spreadsheets, document spaces, accounting solutions, supplier platforms, and artificial intelligence applications.
In addition to these tools, there are considerable volumes of information: customer requests, PDF programs, contracts, rates, terms of sale, traveler contact details, availability, quotes, invoices, travel documents and exchanges with partners.
The problem is therefore no longer access to information. It lies in its dispersion.
Teams still spend a significant amount of time searching for data, verifying it, copying it from one tool to another, reformatting it, and passing it on to the right people. The same information can be present in an email, a quote, a supplier file, and a travel diary, without any system being truly capable of understanding the overall context.
This fragmentation creates wasted time, errors, and a heavy reliance on each employee's individual knowledge. It also limits companies' ability to automate their operations and fully leverage artificial intelligence.
What is a Travel Operating Intelligence System?
A Travel Operating Intelligence System is an operational intelligence system designed for travel professionals. It centralizes business data, places it in the context of each case, and leverages artificial intelligence to support production, distribution, collaboration, customer relations, and business management.
A TOIS is not limited to storing information. It must be able to understand the relationships between a traveler, a project, a destination, a supplier, a service, a price, a task or a document.
It is based on four complementary dimensions:
- a structured business database;
- a collaborative work environment;
- an artificial intelligence specializing in tourism;
- an orchestration layer capable of linking information, tools, and actions.
The goal is to enable professionals to work from a common, continuously enriched context, rather than navigating between isolated systems.
What is the difference between a TOIS, a CRM and an ERP?
A CRM primarily organizes the business relationship. It allows you to track prospects, customers, opportunities, and interactions.
An ERP structures the company's management processes: production, purchasing, sales, accounting or invoicing.
A general-purpose artificial intelligence can write text, translate content, or summarize a document. However, it does not necessarily know the rules, data, and processes specific to the company.
TOIS operates at another level. It connects these different dimensions around the real context of travel operations.
An ERP system generally knows where information is located. A TOIS system must also understand its purpose, which file it is involved in, what other data is associated with it, and what action it can trigger.
It does not necessarily replace existing tools. It can become the layer of intelligence that connects them and allows them to function more coherently.
Cocohop, a first concrete expression of TOIS
Cocohop is developing this vision through a collaborative platform for travel agencies, tour operators and DMCs.
The goal is not just to digitize existing processes, but to create an environment in which every piece of information can be structured, reused and activated by teams as well as by artificial intelligence.
The platform now supports several essential stages of the production and distribution cycle of a trip.
Understanding and structuring requests
A travel request rarely arrives in the form of a perfectly organized brief.
It can be formulated in an email, during a call, in a form, within a document, or through several successive exchanges. It contains preferences, constraints, dates, budgets, traveler information, and sometimes implicit expectations.
Cocohop allows you to gather this information into a structured project. Important data is no longer confined to a conversation or a colleague's inbox.
The project becomes the reference point for the teams. It brings together the business context, the travelers, the needs, the documents, the stages of the stay, the services, the tasks and the associated exchanges.
This structure facilitates the transmission of files, collaboration, and the intervention of artificial intelligence.
Creating tailor-made trips
To design a trip, professionals must handle many elements: destinations, accommodations, transport, activities, editorial content, suppliers, costs, selling prices, margins and conditions.
Cocohop brings these components together in a single production environment.
Teams can build an itinerary, organize its different stages, combine services, work on prices and generate the materials necessary for the sale and departure of the traveler.
The resources created are not limited to a single project. They can be capitalized on and reused in future projects, while retaining the possibility of being adapted to each client.
This approach allows agencies, tour operators and DMCs to sustainably leverage their knowledge of destinations and reduce repetitive tasks.
Transforming programs into usable data
A large part of the tourism offering is still circulating in the form of PDF documents.
These programs contain valuable information, but it is difficult to use automatically: descriptions, itineraries, accommodations, included services, conditions and pricing information.
Cocohop can analyze these documents in order to transform their content into structured and reusable elements.
A program can thus become the basis of a real project: stages, services, content, quotes, commercial proposal or travel diary.
This capability addresses a key challenge for tourism distribution. It allows tour operators' and DMCs' production processes to be brought closer to the daily work of agencies, without requiring complete data re-entry.
The agency can more quickly leverage an existing program, customize it, and integrate it into its own customer relationship.
Centralize content and resources
The quality of a travel proposal also depends on the richness of the content used: descriptions, advice, practical information, visuals, recommendations and local knowledge.
In many companies, this content remains scattered across multiple folders, documents, and collaborators.
Cocohop allows you to create a shared resource library. Teams can organize their content, associate it with destinations or services, and reuse it in different projects.
This knowledge-sharing approach reduces the loss of knowledge during team changes. It also avoids having to completely redo the same work for each new project.
Artificial intelligence can then draw on these internal resources rather than producing generic responses disconnected from the company's expertise.
Collaborating between teams, partners and travelers
The production of a trip often involves several stakeholders: salespeople, producers, operational managers, suppliers, destination partners and travelers.
Each break between these actors increases the risk of information loss.
The Cocohop project provides a shared collaborative space. Tasks, documents, comments, services, and customer information remain linked within the same context.
Teams can more easily see what has been accomplished, what still needs to be validated, and who is responsible for each action.
This continuity is particularly important when files move from sales to production, and then from production to operations.
It also allows for better collaboration between companies. An agency can work with a tour operator or a destination management company without multiplying document versions and exchanges that are difficult to follow.
Generate marketing materials and travel documents
The same data is often used in several documents: sales proposal, quote, program, confirmation, travel itinerary or application intended for the traveler.
When these media are produced separately, each modification may require several manual updates.
By centralizing project information, Cocohop allows it to be reused in different formats.
Professionals can generate proposals, quotes, and travel itineraries using existing data. Content can be customized, translated, and adapted to the company's visual identity.
This approach limits re-entry and improves consistency between documents sent to the client.
It also allows professionals to devote more time to advising and the quality of the proposal, rather than to its formatting.
Structuring the customer relationship
The relationship with the traveler does not end with sending the quote.
It continues through follow-ups, validations, payments, document collection, departure preparation and file monitoring.
Cocohop allows these interactions to be kept within the context of the project and to organize the different actions to be carried out.
Teams have a clearer view of the customer journey and next steps. They can reduce oversights, better distribute responsibilities, and automate certain follow-ups.
The goal is not to standardize human relationships, but to secure the operational tasks that surround them.
Managing the business based on actual operations
Centralizing projects, customers, suppliers, resources, and financial data also opens up new management possibilities.
Companies can track their ongoing cases, potential revenue, margins, conversion rates and the distribution of their activity.
They can better understand what content is used, which suppliers play a significant role, and which steps generate the most operational workload.
Management is no longer based solely on spreadsheets filled out after the fact. It can gradually be fueled by data created throughout the daily work process.
TOIS then becomes a decision support tool, and not simply a reporting space.
Theya, the system's conversational interface
The artificial intelligence integrated into Cocohop takes the form of Theya.
Theya is not intended to be just another chatbot accessible alongside existing business tools. It provides a conversational interface with the company's data and operations.
It can help a user find information, summarize a file, prepare content, or support the creation and updating of a project.
The challenge is no longer simply to ask an AI to write a text. It is about enabling it to work with the organization's real information, rules, and processes.
When AI understands the context of a case, it can produce more relevant responses. It can also assist professionals in performing certain tasks, while leaving decisions and approvals under their control.
This approach is gradually transforming artificial intelligence into a true operational co-pilot.
A single infrastructure for agencies, tour operators and DMCs
The strength of a TOIS lies in its ability to adapt to the different professions in the tourism value chain.
For a travel agency, it allows them to qualify a request more quickly, to take advantage of available programs, to personalize a proposal and to centralize the customer relationship.
For a tour operator, it helps to structure programs, organize content, facilitate distribution, and track usage.
For a DMC, it allows them to capitalize on field knowledge, reuse services and resources, and collaborate better with issuing agencies.
These professions retain their specific characteristics. However, they share the same need: to transform a large quantity of scattered information into usable and marketable projects.
Will artificial intelligence replace travel professionals?
The value of a tourism professional does not lie in their ability to copy information from one document to another.
It lies in her understanding of the traveler, her expertise in destinations, her creativity, her ability to arbitrate, to negotiate and to manage unforeseen events.
It also lies in the trust he builds with his clients and partners.
Artificial intelligence does not replace this expertise. However, it can free professionals from some of the operational fragmentation that currently limits its expression.
The role of the TOIS is to take charge of the search, circulation, structuring and formatting of information so that teams can focus on high value-added decisions.
Less time spent on operations. More time for people.
Towards a collaborative travel infrastructure
The tourism industry first computerized its inventories, then its reservations, its processes and its customer relations.
The next step is to make all of these operations smarter, more connected, and more easily actionable.
As tools, content, and channels proliferate, value will no longer come solely from each individual software application. It will come from the ability to connect data around a common business context.
The Travel Operating Intelligence System can become this new infrastructure layer.
A layer capable of connecting internal systems, catalogs, suppliers, payment methods, booking tools, teams, travelers, and artificial intelligence agents.
Cocohop is building this vision today with travel professionals: an open, collaborative and intelligent system, designed to strengthen their expertise and give them back control over the complexity of their operations.
CEO and Co-founder of Cocohop
Content produced as part of an editorial partnership.
👉 Access all our tourism reports, statistics and analyses on Tourisme Stats.
➡️ Check out our full report on B2B Tourism to discover the key trends, figures and strategies for 2026.
👉 Stay informed about business tourism trends: subscribe to InfosTourisme Inside .
📘 Also check out our practical pages for tourism professionals .
📩 Send your press releases .
