Infostourisme has published a new interactive report, “Mountain Trends 2026,” aimed at tourism professionals. The objective is clear: to offer a structured and actionable overview of developments in mountain tourism, based on data from recognized institutional sources and sector analyses, according to the specialized press.
Summary
An analytical tool designed for professionals
The Mountain & Winter 2026 Barometer draws in particular on the work of Atout France and Toluna Harris Interactive. It puts into perspective visitor numbers, tourism practices and the expectations of French and international clientele, in a context marked by a strong sensitivity to prices and snow conditions.
The report adopts an interactive format, designed to facilitate reading and understanding of key indicators. This approach aims to go beyond the traditional PDF report to offer a monitoring and decision-making tool for tourist offices, resorts, accommodation providers, and distribution networks.
Image of the mountain and tourist practices
Consolidated data indicates that the mountains enjoy a very favorable image among the French, with a high rate of positive perception, higher than that of other major leisure destinations. Alpine skiing also shows a slight rebound compared to previous years, after a period of stability.
At the same time, mountain holidays remain generally stable as a proportion of the population, while expectations are evolving. More independent holidays are on the rise, with an increasing share of bookings made directly by travelers, without intermediaries.
Economic stakes and customer choice decisions
Price has emerged as the primary obstacle to booking a mountain holiday. This price sensitivity is growing and now surpasses concerns about snow conditions. This factor is a key issue for planning future seasons, particularly the 2026-2027 season.
The report also highlights a gradual diversification of international customer bases. While some established markets are confirming their presence, others remain to be developed, which requires tailored reception and distribution strategies.
An interactive format to enhance the value of data
The interactive system developed for this barometer combines dynamic visualizations and immersive navigation. This editorial choice aims to make the data more accessible and easier for decision-makers in mountain tourism to understand, without altering the content of the figures published by the reference organizations.
Access to the report
The Mountain & Winter Barometer 2026 is available online at Infostourisme. It brings together all the data, analyses and contextual elements necessary for preparing future tourist seasons in mountain areas.
Sources
- https://www.atout-france.fr/fr/actualites/barometre-montagne-2026-focus-hiver-forte-datouts-reconnus-la-montagne-francaise-peut
- https://www.atout-france.fr/sites/default/files/2026-01/Rapport%20Toluna%20Harris%20-%20Barom%C3%A8tre%20Montagne%202025%20%28Atout%20France%29_0.pdf
- https://infostourisme.com/montagne-2026
👉 Access all our tourism reports, statistics and analyses on Tourisme Stats.
👉 Stay informed about business tourism trends: subscribe to InfosTourisme Inside .
📘 Also check out our practical pages for tourism professionals .
📩 Send your press releases .
