By partnering with Apple TV+, Air France is taking another step in its premium customer experience strategy. Starting in January, passengers on long-haul flights can enjoy Apple TV+ productions free of charge on board… and even after landing. This premium partnership reinforces Air France's position among the most innovative airlines in Europe.
Summary
Air France and Apple TV+: a strategic duo to attract travelers
According to the specialized press, Air France has just announced a new in-flight entertainment agreement with Apple TV+, offering passengers more than 45 hours of original series and films. Following its partnership with Canal+, the French airline is enriching its IFE (In-Flight Entertainment) offering with iconic content such as Ted Lasso, The Morning Show , and Severance. These programs are accessible via the portal of Air France's new high-speed Wi-Fi, currently being rolled out across its long-haul fleet.
A notable feature: access to Apple TV+ remains free for a week after the flight, allowing passengers to continue watching their content once they arrive at their destination.
What this changes for tourism professionals
For travel agencies and tour operators, this innovation reinforces Air France 's premium image and strengthens its competitiveness against major international airlines. It is also a powerful selling point for promoting business travel and the French business class, highlighting a smoother, more connected, and higher-quality experience.
An increasingly connected customer experience
“We want to make entertainment a natural extension of flight comfort,” explains an Air France spokesperson . The integration of Apple TV+ is part of the airline’s digital strategy, which aims to offer a personalized and consistent experience throughout the customer journey. The Wi-Fi portal also provides access to the internet, instant messaging, and a selection of partner applications.
Details of the Air France – Apple TV+ partnership
| Element | Detail |
|---|---|
| Partners | Air France and Apple TV+ |
| Available content | Over 45 hours of original series and films |
| Access | Free on board and for 7 days after the flight |
| Support | Air France High-Speed Wi-Fi Portal |
| Deployment | Progressive on the long-haul fleet |
French Bloom on board: Dry January is gaining altitude
Another new feature: Air France 's La Première cabin now offers French Bloom , a non-alcoholic sparkling rosé wine. This is a first for the airline, which aims to meet new expectations regarding well-being and responsible consumption, while maintaining its image of luxury and elegance.
A concrete example: a redesigned flight experience
On a Paris-New York flight, a business class passenger can enjoy a welcome with French Bloom, watch The Morning Show on Apple TV+ on board, and then resume watching the episode for free on their smartphone after landing. This seamless service is designed to meet the current needs of travelers.
Key takeaways
The partnership between Air France and Apple TV+ strengthens the airline's premium positioning thanks to an enhanced entertainment offering. Passengers enjoy free access to exclusive content, both on board and after their flight. For travel professionals, this benefit provides an additional incentive to attract business and high-end travelers.
Updates
Last updated: January 15, 2026 – official launch of the Air France × Apple TV+ partnership and introduction of French Bloom non-alcoholic wine in the La Première cabin.
Sources
Air France – Public Information and Group Communication
https://www.generation-nt.com/actualites/air-france-apple-tv-divertissement-vol-wifi-2069121
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