TUI Musement, the tourism arm of the TUI Group, has reached a technological milestone by integrating over 750 multi-day tours into the B2B TravelExchange platform. This innovation aims to significantly simplify the lives of travel agents and tour operators.
An API connection designed for professional efficiency
TUI Musement has become one of the first major players to automate the distribution of multi-day tours via API. The offering is now accessible in just a few clicks on TravelExchange, with real-time availability, up-to-date pricing, and instant confirmation. Users can offer private guided tours, coach tours, self-drive tours, or mini-cruises in more than 30 countries.
A richer, more flexible and more diverse offering
The range of tours covers a wide variety of formats: private, group, self-guided, or light cruises. Key destinations include Thailand, Costa Rica, Spain, and Italy, allowing agencies to tailor their offerings to all types of clients, from solo travelers to small groups.
Why this is a strategic evolution
This integration confirms TUI Musement's strategy: to expand the distribution of its tours through technological solutions tailored to the needs of travel professionals. The API connection enhances fluidity, responsiveness, and reliability—a real lever for simplifying the sale of complex products.
My personal perspective on this development
Offering a comprehensive, real-time, multi-day catalog that can be directly connected to agency systems is a real B2B advantage. This automation becomes a strong selling point for demanding clients.
What this changes for tourism professionals
- Direct access to a vast catalogue of multi-day tours, without delays or errors.
- Upselling opportunities with various options (cruises, self-drive, private guides).
- Save operational time and have the freedom to offer customized itineraries in just a few clicks.
Agencies & Tour Operators: take advantage of this new feature to boost your long-haul offers and multi-destination packages with greater agility.
Key points to remember
- 750+ multi-day tours now integrated into TravelExchange via API.
- Instant availability, pricing and booking in over 30 countries.
- Flexible formats (private, coach, self-drive, mini-cruise) adapted to all profiles.
Updates
Last updated: September 2025
Sources
https://www.tuigroup.com/en/newsroom/news/tui-musement-strengthens-its-tours-activities-distribution-with-the-integration-of-750-multi-day-tours-across-30-countries-into-the-travelexchange-platform
