In-depth analysis, technological insights and exclusive interviews live from Las Vegas.
I covered the Explore 2026 organized by Expedia Group. Beyond the surface announcements, the objective was to decode the internal mechanics: how generative AI and the API economy are quietly reshaping the entire global tourism value chain.
The group confirms its strategic shift: new AI features on Vrbo and Hotels.com, partnerships with Uber and Meta, and the launch of an outdoor fund.
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Beyond AI, the real transformation is happening behind the scenes: API infrastructure and integrations are becoming the heart of the reactor for B2B partners.
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The battle is no longer fought on volume, but on the value of the traveler. A focus on the "full funnel" and real-time behavioral targeting revealed by Jennifer Andre.
ReadInterview with Mindy Rehse. Artificial intelligence is positioned as an assistance tool to better personalize the offer for travelers.
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The group is deploying a new "AI toolkit" to simplify the integration of tourism services into third-party platforms via automated experiences.
Read The tourism industry is entering a new phase. Behind the AI announcements, Expedia is redefining its role as a true infrastructure.
Read the conclusion
Vice President, Americas at Expedia Group B2B
"We use AI to assist travel agents, not to replace them. Above all, we want to help them offer highly personalized deals to their clients."Read the interview
Technology Partnerships, Software Integrations, Partner Ops
"There is no single solution that works for everyone."Read the interview
Global Vice President of Expedia Group Advertising
"From now on, it's no longer just about quantity, but above all about the quality of the travelers welcomed."Read the interview
CEO, Provence-Alpes-Côte d’Azur Tourism
"It's a true partnership."
The 4 pillars of Explore 2026
Artificial intelligence is gradually being integrated into partner tools, B2B interfaces and advertising solutions.
Trust and data quality are becoming essential elements in the development of future AI-assisted experiences.
Expedia is strengthening its role as a technological infrastructure capable of supporting a large part of the tourism ecosystem.
B2C marketing is moving from a segment-based approach to an individualized offer calculated in real time.
© Expedia Group
This Explore 2026 cover is produced with the support of our partners.
"A huge thank you to Fatima, Stephanie, Ludivine, Tiffany, Kyle, Kevin and the entire Expedia team for their hospitality and the particularly successful organization of this Explore 2026 event in Las Vegas!"