AjiHost is moving to the commercial stage. The young Moroccan startup announces the launch of its digital platform dedicated to welcoming travelers, with a clear target: riads, guest houses, boutique hotels and independent accommodations that want to replace the paper booklet with a simpler, more mobile and more useful tool during the stay.

The topic may seem technical, but it isn't. In Morocco, which aims to attract 26 million tourists by 2030, the quality of hospitality is becoming a key competitive advantage. For accommodation providers, better informing customers, updating content in real time, and highlighting on-site services can make a real difference.

Summary

A digital platform designed for riads and guesthouses

According to information provided by AjiHost, version 1 of the platform is now being marketed throughout Morocco. The company indicates that around ten riads and guesthouses in Taroudant, Marrakech, and Essaouira are already using the solution.

Digital platform: AjiHost aims to modernize the way travelers are welcomed in riads and guesthouses in Morocco. © AjiHost

The principle is intentionally simple: the traveler scans a QR code or opens a secure link, then accesses useful information about their stay without downloading an application or creating an account.

On its official website, AjiHost presents its tool as a digital welcome booklet designed to centralize key information about an establishment: WiFi, access, house rules, meals, reviews, check-in, check-out, local recommendations, activities and additional services.

“AjiHost was born out of a traveler's frustration. All the information about my trip existed but was scattered across dozens of emails and messages. We simply wanted to bring it all together in one place, accessible with a single scan.”

Mehdi Hanoun, co-founder and COO of AjiHost

The real issue: transforming hospitality into a revenue driver

AjiHost is not only focused on digitizing the welcome booklet. The digital platform also emphasizes the value of the services offered by the establishment, particularly meals.

The brand's official website presents the meal module as a way to increase the average spend. Guests can view the menu from their room and order in seconds, without needing to install an app. AjiHost also highlights the fact that no commission is charged on these orders.

This focus is important for hospitality professionals. Many riads and guesthouses already offer additional services, but these can sometimes be overlooked: on-site dining, transfers, excursions, local activities, hammams, massages, or partner recommendations. A digital platform can help make these offerings more accessible at the right time.

Why the timing is favorable for Morocco

The launch comes at a very promising time in Morocco. The Ministry of Tourism, Handicrafts and Social and Solidarity Economy points out that the Kingdom aims to attract 26 million tourists by 2030, with a 2023-2026 roadmap that seeks in particular to strengthen the customer experience and the competitiveness of the offering.

The reform of hotel classification is moving in the same direction. Since May 2026, the Ministry has announced the launch of mystery shopper visits to classified accommodation establishments. Introduced by Law No. 80-14, these visits add an evaluation of service quality under the actual conditions of the stay, in addition to the infrastructure and equipment criteria.

According to the specialized press and official Moroccan sources, the customer journey is becoming a much more prominent issue for accommodation providers. Reception, clarity of information, smooth check-in and check-out, catering, cleanliness, and the overall experience are no longer minor details. They are elements directly linked to the perception of quality.

A simple tool for very real irritants

AjiHost's positioning addresses problems commonly experienced by independent hosting providers. Teams often repeat the same information: WiFi password, opening hours, house rules, access, recommendations, or dining options.

The printed booklet, however, has its limitations. It can be forgotten, misplaced, damaged, rarely consulted, or quickly become outdated as soon as a schedule, price, menu, or recommendation changes. A digital version makes it easier to update the content and provides access to the information from the customer's phone.

For smaller establishments, the benefits are also operational. AjiHost indicates that implementation can be done quickly, without requiring any particular technical skills. This is an important point for riads and guesthouses that don't always have a dedicated digital or marketing team.

WhatsApp as a field choice

One of AjiHost's most pragmatic choices is the integration of a WhatsApp ordering process for meals. Rather than imposing a complex application or tool on travelers, the platform leverages an already widespread usage.

This logic aligns well with the market. In independent hosting, the adoption of a tool depends less on its sophistication than on its simplicity. If the client immediately understands how to use it, the likelihood of adoption increases. If the team can update it without extensive training, the tool is more likely to remain active over time.

It is precisely this simplicity that makes the project interesting. AjiHost doesn't promise a technological revolution. Rather, the company seeks to solve an everyday problem: making information useful, visible, and actionable during a stay.

Pricing designed for small businesses

According to information provided by the company, the platform is offered at 200 MAD excluding VAT per month per establishment, with a free trial month, without obligation, and a 12% discount for annual payments.

This pricing strategy is clearly aimed at independent accommodation providers. For this segment, the issue isn't just price. It also concerns operational returns: time savings at reception, better visibility of services, reduced paperwork, rapid updates, and the potential for additional sales.

The company also indicates that two features are currently under development: online payment and the management of early check-in and late check-out. These additions could strengthen the platform's commercial capabilities if their deployment is confirmed.

A product that speaks to the Moroccan market

AjiHost claims to offer a solution designed for tourist establishments in Morocco. This distinction is important. The market for riads, guesthouses, and boutique hotels often relies on human-scale structures, with a high degree of personalization in hospitality, but also on constraints related to time, staffing, and information updates.

In this context, a lightweight digital platform can become a useful tool if it remains simple, reliable, and well-adopted by the teams. The risk, as with any digital tool, would be creating an incomplete or outdated digital booklet. Its value will therefore depend as much on the technology as on the institution's implementation.

InfosTourisme had already dedicated an initial article to AjiHost in June 2026, when the solution was still presented as a project aimed at replacing paper welcome booklets. The commercial launch now provides a more concrete understanding of its positioning: digital reception is also becoming an operational tool.

What hosting providers should look at before testing

For a professional, the first question to ask is simple: what information do customers ask for most often? If the answer relates to WiFi, opening hours, meals, access, house rules or local recommendations, a solution like AjiHost can provide immediate benefits.

The second question concerns monetization. A digital booklet is more valuable if it does more than simply provide information. It should also help the establishment highlight its services at the right time, without adding to the customer journey.

The third question concerns usability. A useful tool must be easily updatable, without relying on a service provider for every change. This is often where digital solutions gain or lose their appeal in small organizations.

AjiHost doesn't just sell a digital booklet

The commercial launch of AjiHost illustrates a broader trend: the digital welcome booklet is becoming more strategic than it initially appears. It's no longer simply about replacing paper with a QR code. It's about better managing information, streamlining the check-in process, and better showcasing the establishment's services during the guest's stay.

For riads, guesthouses, and boutique hotels in Morocco, this issue is directly linked to enhancing the customer experience. In a more competitive market, timely availability of information can significantly impact satisfaction, reviews, additional sales, and the perception of professionalism.

AjiHost has launched a simple product, positioned to address a need clearly identified by independent accommodation providers: making information more accessible during guests' stays. Its future will depend on its ability to convince more accommodation providers beyond its initial users, maintain a seamless user experience, and demonstrate that its digital platform delivers daily value.