The move is subtle, but it speaks volumes about the market's evolution. After the closure of Un Océan de Croisières, Corinne Bouchel is back with Ocean Quest Voyages. More than just a rebound, it's a clear repositioning within a specific segment: high-end expedition cruising.
For tourism professionals, this launch deserves careful consideration. It confirms an existing trend: the rise of tailor-made and high-value niche markets.
Summary
A structured return on a targeted segment
According to the specialized press, Corinne Bouchel is relaunching a business focused exclusively on expedition cruises. This return comes in a particular context, marked by the closure ofUn Océan de Croisières in April 2026.
With Ocean Quest Voyages, the positioning is clear: to offer personalized trips to iconic destinations, with expert support.
The founder specifies that she wants "to accompany a premium clientele to iconic destinations such as Antarctica, the Arctic, the Galapagos, Polynesia or great sea crossings".
Here we are focused on value rather than volume, with an approach centered on advice and experience.
Customization as a cornerstone of the model
Ocean Quest Voyages relies on a personalized approach. Each project is built according to the client's expectations, far removed from the logic of standardized catalogues.
Corinne Bouchel sums up this approach: "My goal is to respond to customer demand with tailor-made solutions.".
This approach involves a deeper customer relationship, with a longer, but also more qualitative, listening and journey-building phase.
Expertise at the heart of the value proposition
The model is based on a thorough knowledge of the products and destinations. The challenge is not simply to distribute an offer, but to provide a high level of advice.
In this type of positioning, expertise becomes a key differentiating factor. It allows the client to be guided through complex choices, particularly regarding demanding destinations such as hubs or certain isolated areas.
This approach responds to a growing demand for support on trips with a strong experiential dimension.
A relationship-centered digital model
Ocean Quest Voyages operates without a physical agency. Customer relationships are built remotely, with personalized follow-up.
This approach allows for a lean structure while maintaining a high level of support. However, it requires significant availability and the ability to build a long-term relationship of trust.
In this model, value is not based on access to the product, but on the quality of the exchange and advice.
A targeted selection of partners
The company acts as a specialist distributor for shipowners focused on expedition cruising. The choice of partners is central to the value proposition.
The goal is to offer products consistent with the premium positioning, while precisely meeting customer expectations.
A signal for tourism professionals
This launch illustrates a broader evolution in the sector. In certain segments, the generalist model is showing its limitations in the face of increasingly specific demand.
Value is shifting towards specialization, the ability to customize and support complex projects.
For agencies and freelancers, this raises a strategic question: how to differentiate themselves in a market where access to the product is increasingly standardized?
A positioning opportunity
Ocean Quest Voyages does not position itself as a mass-market player, but as a specialist. This approach can open up opportunities for collaboration for professionals facing specific demands.
She also confirms that certain niches, such as expedition cruising, continue to attract customers willing to invest in personalized experiences.
In short
- Launch of Ocean Quest Voyages by Corinne Bouchel
- Positioning in the high-end expedition cruise market
- A model based on customization and customer support
- 100% digital distribution with a personalized relationship
- An illustration of the rise of specialized niches
Sources
https://www.lechotouristique.com/article/ancienne-conseillere-pour-un-ocean-de-croisieres-corinne-bouchel-lance-ocean-quest-voyages
https://www.tourmag.com/Croisieres-d-expedition-Corinne-Bouchel-lance-Ocean-Quest-Voyages_a131510.html
👉 Access all our tourism reports, statistics and analyses on Tourisme Stats.
➡️ Check out our full report on B2B Tourism to discover the key trends, figures and strategies for 2026.
👉 Stay informed about business tourism trends: subscribe to InfosTourisme Inside .
📘 Also check out our practical pages for tourism professionals .
📩 Send your press releases .
