This isn't just an internal move. With the arrival of Luis Boada as CFO, Civitatis is sending a clear signal to the market: the company is entering a new phase of structuring and acceleration. And for tourism professionals, this signals a significant increase in activity-based business.
According to a press release, this appointment comes at a strategic time, as the platform consolidates its growth in Europe and strongly strengthens its presence in Latin America.
Summary
Luis Boada, CFO: a profile perfectly suited for growth
The choice of Luis Boada ' new CFO Civitatis has a solid background in high-growth technology companies.
Before joining the platform, he held the position of CFO at Wallbox, where he led the financial strategy in a context of transformation.
His expertise covers financial planning, management control and optimization of operational structures, key skills to support a company in a phase of expansion.
As he himself points out: “It is an honor to join the Civitatis team at such a pivotal moment for the company. Civitatis is a unique company in its sector, with an exceptional growth trajectory, a differentiating business model, and a team and culture that live up to this ambition. My goal is to support the team in this new phase, helping to strengthen the company and approach its next stage with maximum performance.”.
A strategic role in the transformation of Civitatis
Beyond the title, the role of CFO becomes central to Civitatis' trajectory.
The company expects Luis Boada to lead the overall financial strategy, strengthen investor relations and optimize resource allocation.
In a context of rapid growth, these levers are crucial to ensuring controlled expansion.
The appointment is part of a structuring strategy, where financial discipline accompanies commercial development.
A company that is changing scale
Since its creation in 2008, Civitatis has established itself as a leading platform in the guided tours and activities market, with a presence in 160 countries.
By 2025, more than 1.2 million travelers per month used the platform, supported by more than 5 million reviews and an average rating of 9.1 out of 10.
With the support of Vitruvian Partners, the company has accelerated its international development, particularly in Latin America, identified as a priority area.
In 2026, Civitatis deployed a network of strategic hubs in Mexico City, São Paulo and Buenos Aires to structure its regional growth.
Why Latin America is becoming key for Civitatis
Expansion in Latin America is not recent, but it is clearly intensifying.
This region offers significant potential in the activities segment, with growth often faster than traditional tourism.
The deployment of hubs allows Civitatis to better coordinate its operations, adapt its offering locally and strengthen its relationships with its partners.
In this context, the presence of an experienced CFO becomes essential to manage this complexity.
A strategy that also relies on technology
Alongside its financial structuring, Civitatis continues to invest in technology.
The goal is to simplify travel planning, improve the user experience, and optimize operations at scale.
This combination of technology and financial discipline is a key lever for supporting long-term growth.
What this means for tourism professionals
For agencies, tour operators and partners, this appointment reflects an evolution in Civitatis' positioning.
The platform is strengthening itself organizationally, with an increased capacity to structure its development and invest in its priority markets.
In the medium term, this could translate into a richer offering, more efficient tools and a strengthened presence in certain key markets.
In a rapidly growing sector of activity, this type of movement helps to structure competition.
In short
- Luis Boada joins Civitatis as CFO
- He brings experience in finance within growing technology companies
- Its role will be central to the structuring and international expansion
- Latin America is identified as a major strategic axis
- The appointment comes at a time of scaling up for the company
Sources
Civitatis Press Release – April 30, 2026
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