Qantas and Tourism Australia are partnering to offer travel agents a premium adventure in Western Australia and Victoria, from May 9 to 20, 2026. The itinerary includes over 3,000 kilometers of experiences, from Perth to Melbourne, showcasing a spectacular side of Australia. To secure a spot, a sales incentive program is being launched in the French market.
Summary
A Qantas challenge for top salespeople in France
The competition is open to Aussie Specialist certified travel agents who have completed the "Melbourne" and "Perth" modules on the Qantas Learning Hub. The aim is to reward top-performing professionals in Australian sales. Eight winners will be selected to participate in this exceptional familiarization trip.
According to L'Écho touristique, the selection process will take place in two stages: Qantas will first establish a shortlist based on sales figures supported by PNRs or ticket numbers provided; then Tourism Australia will verify the training criteria. The results are expected in early March 2026.
Conditions for participation
Between September 1, 2025 and March 1, 2026, each agent must make at least one Australia sale excluding standalone tickets including a Qantas flight (QF33 or QF34 from Paris; or QF1; QF2; QF9; QF10 from London under code QF); at least one night in Western Australia; and at least one night in Victoria.
Once this first sale has been made, the agent must register via the official form provided by Qantas; then send the PNR or ticket number to sandra.gotal@qantas.com.au before March 2, 2026. Qantas will then proceed with the pre-selection; before final validation by Tourism Australia.
A signature 3,000 km familiarization trip
The eight selected agents will embark on a journey from Perth to Melbourne, covering more than 3,000 kilometers through two iconic regions. Thanks to the direct Paris-Perth flight operated by Qantas, participants will discover a diverse range of landscapes and experiences: rugged coastlines, vineyards, protected nature reserves, urban scenes, and local cuisine. The familiarization trip is designed to enhance awareness of Australia as a travel destination and support the sale of premium holidays to French clients.
Why Qantas is investing in familiarization trips
With this challenge, Qantas is continuing its strategy of training and engaging distributors. The airline is increasing its outreach to agencies to support Australia as a destination and strengthen relationships with partners. According to the trade press, familiarization trips remain a recognized tool for developing long-haul sales, particularly in markets where the product requires extensive advice.
By focusing on education and field experience, Qantas shows that it is not limited to offering seats; but that it seeks to support the skills development of sales teams across the entire destination.
Key takeaways
- Qantas and Tourism Australia are launching a sales challenge reserved for French agents certified as Aussie Specialists.
- Eight winners will go on an exclusive educational tour from May 9 to 20, 2026 between Perth and Melbourne.
- An Australia sale including Qantas flight and nights in Western Australia and Victoria is required to participate.
- The operation aims to strengthen the promotion of Australia and the upgrading of the offering on the French market.
- Registrations and submissions of files are possible until March 1, 2026.
And now
Interested agents can now complete their training modules, identify their prospects, and prepare for their sales trips to Australia. For the winners, this familiarization trip will be an opportunity to experience the country beyond the brochures and return with concrete arguments to convince their future clients.
Updates
Article updated on December 11, 2025, following the official launch of the Qantas and Tourism Australia challenge.
Sources
The
Qantas
Aussie Specialist Program
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