Radisson Hotel Group is accelerating its expansion in the resort segment in Spain. The group has announced the opening of the Radisson Resort & Residences Tenerife in Puerto de la Cruz, on the island's north coast. This 241-key (rooms and residences) exemplifies a clear strategy: to attract leisure travelers seeking an upscale experience, while simultaneously strengthening Radisson's presence in European sun destinations.
Summary
A new resort in Puerto de la Cruz, with 241 keys
According to the specialized press, this opening confirms Radisson's appetite for high-value resorts in Southern Europe. Located in the hills above Puerto de la Cruz, the complex boasts views of Mount Teide and proximity to the historic center, a positioning that appeals to both beach vacationers and travelers seeking a more "authentic" destination than the most touristy areas in the south of the island.
The resort combines rooms and residences, a format increasingly sought after by customers who want to retain hotel services while enjoying greater flexibility, especially for extended stays.
A deliberate move upmarket with a premium offering
The establishment incorporates resort-style amenities, including restaurants and bars, as well as a wellness and fitness center. It also offers a premium experience through Crown Service, presented as a superior level of service, with dedicated spaces and amenities tailored to different room categories.
“Radisson Resort & Residences Tenerife perfectly embodies the expectations of today’s leisure travelers, combining flexibility, comfort, and local identity,” emphasizes Joep Peters, Chief Operating Officer Franchise, Radisson Hotel Group. He specifies that this opening “is part of the group’s strategy to develop the Radisson brand in quality resort destinations.”
A product also designed for groups and events
Beyond leisure, the resort boasts spaces adapted for events, which strengthens its appeal to MICE agencies, incentive travel companies, and wedding planners. In Tenerife, this type of structured premium offering can attract operators looking for distinctive products capable of justifying a higher average spend.
“This opening represents a significant milestone for our team and for the local community,” says Onésimo Dorta, General Manager of the resort. “We are proud to offer a destination that reflects the spirit of Tenerife while providing the hospitality and quality of service that are hallmarks of Radisson.”
A signal for the pros: Tenerife continues to reposition itself
For tourism professionals, the arrival of a new Radisson resort in Puerto de la Cruz confirms a fundamental trend: the island is no longer limited to a "sun at low prices" model and continues to broaden its appeal, with better-segmented products more focused on experience, wellness, and premium offerings. This is a point to watch for agencies and tour operators working in the Canary Islands, particularly those targeting premium clientele and high-value stays.
Sources
https://latribunedelhotellerie.com/radisson-resort-residences-tenerife-opening/
https://www.radissonhotels.com/en-us/hotels/radisson-resort-tenerife
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