Mobile connectivity: Showroomprivé takes a step forward with integrated eSIM

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This isn't a gimmick. What ConnectedYou and Showroomprivé around mobile connectivity marks a concrete evolution in the tourism product. By integrating an eSIM directly into travel offers, the connection becomes immediate, invisible… and above all, integrated into the customer experience.

For tourism professionals, the message is clear: this type of service is moving from “extra” to standard.

Integrated mobile connectivity from the moment of booking

According to a press release, ConnectedYou and Showroomprivé are strengthening a partnership initiated two years ago to offer mobile connectivity directly included in Showroom Voyage offers.

In practical terms, customers benefit from an eSIM that can be activated before departure, allowing access to mobile data upon arrival at their destination, without a physical SIM card or technical manipulation.

Data plans ranging from 1GB to 20GB are offered, covering a wide range of countries and regions.

As Nicolas Gerbal, Travel & Leisure Director at Showroomprivé, explains: “At Showroom Voyage, we firmly believe that the quality of a trip also lies in the small details of everyday life. Being connected from the moment you land, without any hassle, is exactly the kind of service our members expect from us. ConnectedYou shares this commitment to simplicity and reliability, and our customers' feedback confirms it.”

Mobile connectivity: Showroomprivé takes a step forward with integrated eSIM
Mobile connectivity: Showroomprivé takes a step forward with integrated eSIM

A simplified experience for the traveler

One of the key features of the system is its ease of use. The ConnectedYou solution works without a dedicated application and without manual configuration.

The connection activates automatically on the local network upon arrival, eliminating the points of friction usually associated with connectivity abroad.

According to Velipekka Kuoppala, co-founder of ConnectedYou: “Our mission is to make connectivity as simple and transparent as possible. Working with Showroom Voyage, a company recognized for its high standards for its members, strongly validates our approach. Together, we have demonstrated that connectivity can become a real asset for customer satisfaction.”

A service that is here to stay

The partnership between the two parties is not new. It is part of a collaboration that has been ongoing for two years.

According to the information provided, customer feedback is “consistently positive”, which confirms the value of this type of service in the overall travel experience.

Mobile connectivity is no longer seen as an optional service, but as an integral part of the product.

Why mobile connectivity is becoming a key issue for tourism professionals

The evolution of usage is clear: travellers expect to be connected immediately, whether it is to get around, access their bookings or communicate.

In this context, integrating a connectivity solution directly into the offering makes it possible to meet a strong expectation, while simplifying the customer journey.

This type of integration can also enhance the perceived quality of a product, without necessarily significantly increasing its cost.

For agencies and tour operators, this opens up a concrete avenue for differentiation, particularly in international destinations.

A trend that is expected to become widespread

Showroomprivé's initiative is part of a broader trend of transforming the travel experience.

Integrated, simple and immediate services are playing an increasingly important role in the purchasing decision.

In this context, mobile connectivity could quickly become a standard, just like Wi-Fi in accommodations.

Players who anticipate this development will have an advantage in an increasingly competitive market.

In short

  • Showroomprivé integrates mobile connectivity via eSIM into its travel offers
  • The service can be activated before departure and is operational upon arrival
  • Data plans ranging from 1GB to 20GB are offered depending on the destination
  • The solution relies on automatic activation without any technical intervention
  • Customer feedback is described as consistently positive
  • Connectivity is becoming an integrated part of the travel experience

Sources

Press release ConnectedYou x Showroomprivé – April 27, 2026

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Mehdi RAMZI
Mehdi RAMZIhttps://infostourisme.com
Passionate about travel and technology, Mehdi Ramzi is a digital marketing professional with over 10 years of experience. After advising numerous tourism industry players, he held the position of Digital Marketing Manager at TourMaG, where he led SEO, monetization, platform redesign, and the integration of artificial intelligence tools. Founder of MonMarketingDigital.fr, he decided in 2025 to launch InfosTourisme.com, the next-generation media platform for tourism professionals in France, combining news, data, and practical tools.

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