Travelers' expectations are changing rapidly. Booking a flight on one site, a hotel on another, and then an activity elsewhere seems to be losing ground to a more centralized approach. This is one of the key findings of a global study published by Expedia Group, which surveyed more than 2,500 travelers in ten international markets.
According to this survey, travelers are increasingly seeking platforms that can consolidate multiple components of a single trip, from the initial booking to additional services. This trend could have direct consequences for distributors, travel agencies, and tourism suppliers.
Summary
Travelers' expectations focus on simplicity
According to the study conducted by The Harris Poll for Expedia Group, 77% of respondents said they were likely to book several elements of their next trip on the same platform.
Even more significantly, 76% say that after booking an initial service, they would return to the same website or application to complete their trip with other services.
This trend is particularly pronounced among Generation Z. According to the study, 83% of young travelers surveyed would be willing to book several components of a trip on a single platform.
Price remains a determining factor
While simplicity is an important factor, cost remains a major lever in the purchasing decision.
According to Expedia Group, 81% of travelers would be willing to book multiple services together when an additional saving is offered.
The study also indicates that 95% of respondents believe that an additional discount can influence their decision to book multiple travel services on the same site or application.
Local experiences are playing an increasingly important role
The survey also highlights the importance placed on experiences lived during the stay.
More than half of those surveyed, 55%, believe that it is more important today than it was five years ago to experience an authentic and immersive journey.
Local activities appear to be a central element in this search for authenticity. According to the study, 92% of travelers believe they contribute to enriching their travel experience. This figure reaches 95% among members of Generation Z.
Furthermore, 69% of respondents stated that car rental allows them to discover more of the local life in the destinations they visit.
Strong demand across all travel categories
Booking intentions remain high across all tourism services analyzed by Expedia Group.
According to the study, 90% of travelers plan to book activities or experiences in the next twelve months. At the same time, 88% plan to book a flight and 75% a rental car.
Travel insurance also continues to attract interest. Two-thirds of respondents, or 67%, indicated that they would be likely to add insurance when offered as a simple option at the time of booking.
Expedia Group wants to respond to this development
In this context, Expedia Group points out that it has expanded its Rapid API ecosystem to integrate more travel components beyond accommodation.
The platform now includes solutions dedicated to car rental, flights, activities and travel insurance.
According to Expedia Group, this development aims to make it easier for partners to offer complete trip planning from a single interface.
What this study reveals for tourism professionals
New expectations of travelers
"Travelers no longer want just one-off bookings; they are looking for the flexibility to plan and manage their entire trip over time."
📊 Booking intentions (over 1 year)
- 83 % are likely to reserve multiple items on the same platform.
- 95 % they consider local activities essential for immersion.
🔌 The “Rapid API” Ecosystem
Allows partners to easily integrate multiple components on a single platform.
✈️ Rapid Flight API
- More than 400 airlines .
- Single connection (search, comparison, booking).
🚗 Rapid Car API
- More than 110 brands.
- 190 countries covered.
- 45,000 care locations.
🎟️ Rapid Activities API
- Activities worldwide.
- Personalized and simplified discovery.
🛡️ Insurance & CFAR
- Insurance options integrated into the process.
- Cancel For Any Reason option .
76% of travelers are likely to return to an app to book other items after an initial purchase.
According to Expedia Group, evolving traveler expectations are creating new opportunities for partners who can offer more comprehensive travel planning.
The results show that a majority of travelers surveyed would like to be able to book several components of the same trip on a single platform.
For travel agencies, distributors, and tourism suppliers, the challenge is no longer simply to sell a single product. It now consists of offering a coherent experience capable of supporting the customer throughout their entire journey.
Sources
https://partner.expediagroup.com
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