Tripadvisor and Best Western Hotels & Resorts have announced the launch of "Go for the Goal," anAI- for the 2026 World Cup. This competition, jointly hosted by the United States, Canada, and Mexico, presents unprecedented logistical challenges for fans who have to travel between several cities and countries.
Summary
A multi-city planner dedicated to the 2026 World Cup
According to the specialized press, "Go for the Goal" was designed to allow football fans to create multi-city itineraries based on match schedules. The tool uses data from TripAdvisor and the hotel offerings of Best Western Hotels & Resorts to suggest personalized routes based on travel preferences.
The system includes more than 200 BWH Hotels group properties located near the host stadiums, generally within a 40-kilometer radius. It combines accommodation, local recommendations, and suggested experiences to facilitate the organization of multiple trips during the competition.
“ With our dynamic trip planner, we’re using cutting-edge technology to enhance the travel experience for those attending this global event ,” explains Steven Paganelli, Vice President of Global Media & Partnerships at Tripadvisor. “ At the heart of this partnership is the traveler, whom we empower with insights, advice, and inspiration to plan the perfect trip, so they can confidently and easily get closer to the action .”
A response to the logistical constraints of a World Cup organized across three countries
The 2026 World Cup is distinguished by its unprecedented format, spread across three countries and numerous host cities. "Go for the Goal" aims to manage this complexity by offering adaptable itineraries. As a team's sporting journey changes, the tool is designed to adjust travel and accommodation recommendations without requiring a complete itinerary overhaul.
This approach illustrates the growing use of artificial intelligence in tourism decision support, particularly for large-scale events requiring close coordination between transport, accommodation and on-site activities.
A partnership between hotel distribution and an inspiration platform
For Best Western Hotels & Resorts, which encompasses 18 brands and more than 4,300 hotels worldwide, this partnership provides an opportunity to showcase its network internationally during a major event. TripAdvisor, for its part, continues to develop planning tools designed to extend its role beyond inspiration and reviews to include providing operational support for travelers.
This initiative is part of a broader trend in the sector, where artificial intelligence is gradually being integrated into the travel planning process, complementing traditional search engines and booking platforms.
An emblematic use case of event tourism
For tourism professionals, "Go for the Goal" is a concrete example of how major sporting events can serve as a testing ground for new digital tools. The combination of data, personalization, and multi-destination support becomes a strategic lever for capturing and directing tourist flows.
And now ?
With the 2026 World Cup approaching, initiatives aimed at simplifying the travel experience for fans are multiplying. At InfosTourisme.com, we also wanted to address this need by offering a dedicated tool to guide fans on their journey to the World Cup. Discover our 2026 World Cup planner.
Sources
Best Western and Tripadvisor launch a multi-city AI planner for the World Cup
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