TUI Musement is launching its "multi-day experiences," a range of mini-breaks including one or two nights. More than 35 offers have already been announced, with prices starting from €145 per person, and a catalogue expected to exceed 45 options during the summer of 2026.
The launch was officially announced on July 7, 2026 by the TUI. These products combine several services in a single booking: activities, support from local guides, accommodation and, depending on the program, local transport.
The group positions this range between day trips and multi-day tours. It is therefore not intended to replace all traditional excursions, but rather to add a longer format to the offering already marketed by TUI Musement.
Summary
What do TUI Musement's multi-day experiences include?
Multi-day experiences are designed to last one or two nights. The overnight stay is an integral part of the product, not a service added separately after booking.
The advertised accommodations include desert camps, safari lodges, homestays, bungalows, and tents set up in the jungle.
TUI specifies that the majority of these products are developed in-house by its teams. Depending on the program, the group may use its own guides, excursions, accommodations, or means of transport.
The exact composition varies depending on the destination. The press release does not guarantee that every experience includes all of these services.
More than 35 mini-trips already announced
At launch, TUI Musement stated it would offer more than 35 experiences. The company plans to exceed 45 offerings by summer 2026, before continuing to expand its catalog in 2027.
The destinations mentioned are Australia, Costa Rica, Gambia, Italy, Kenya, Morocco, Peru, Sweden, Tanzania, Thailand, Tunisia, the United States and Vietnam.
TUI Musement does not publish in its press release the complete commercial list of products, their respective availability dates or the number of experiences offered in each country.
From rafting in Costa Rica to safari in Kenya
Examples provided include a two-day rafting program in the Pacuare region of Costa Rica, with an overnight stay in the rainforest.
In Thailand, TUI Musement is offering a jungle exploration experience in Khao Sok National Park, including an overnight stay in a furnished tent. In Peru, an experience includes immersion in a local community and homestay accommodation at Lake Titicaca.
The catalogue also includes a two-day safari in Kenya with an overnight stay in a lodge, a two-day, two-night sailing trip in the Whitsundays in Australia, and a two-day tour in Lan Ha Bay, Vietnam, with bungalow accommodation.
The press release also mentions a nomadic experience with a night in the desert in Morocco.
Prices starting from 145 euros per person
Multi-day experiences are offered starting from 145 euros per person. This amount is an entry price and not a uniform price for the entire range.
The final price depends on the country, duration, accommodation, included activities, and the specific terms and conditions of each product. This press release does not provide a complete price range or average price.
Therefore, a comparison with a typical excursion must be made on a service-by-service basis. An experience including an overnight stay, several activities, and transfers does not cover the same content as a visit lasting a few hours.
An open distribution before and during the stay
TUI Musement indicates that these mini-trips can be booked before departure or once the traveler has arrived at their destination.
The products are distributed through TUI and TUI Musement websites and applications, in TUI agencies, to the group's representatives on site and, according to the press release, on board TUI flights.
Part of the offering must also be accessible through partner platforms such as Bokun and Nezasa. A product's presence across all these channels may vary depending on the market and destination.
The figure of 70% needs to be put into context
TUI Musement claims that 70% of respondents would be likely to book a short immersive experience including an overnight stay.
This result comes from a survey conducted with Appinio in December 2025. However, the press release does not specify the sample size, the countries covered, the full wording of the question, or the method of recruiting respondents.
The figure should therefore be presented as the result of a survey commissioned by TUI Musement, and not as an independent measure of the entire global excursions market.
The group also indicates that interest would be particularly high among young travellers and families, without publishing in the press release the detailed results by age group or household composition.
Peter Ulwahn clarifies the positioning of the range
Peter Ulwahn, CEO of TUI Musement, summarizes the principle of the offer:
"Multi-day experiences are designed for places that deserve and require more than one day to be truly discovered."
This statement presents the company's chosen commercial positioning. It does not demonstrate that travelers will abandon traditional excursions or that this format will become the majority.
The end of simple excursions? Not at this stage
The launch does not signal the end of day trips. TUI Musement continues to distinguish several categories within its business, including experiences, transfers, and tours.
Multi-day experiences offer an intermediate option that can be booked as an addition to an existing trip. They do not necessarily constitute a main trip and do not replace longer, multi-stop tours.
According to the trade press, destination activities are playing an increasingly important role in the strategies of major tourism groups. TUI's annual results confirm the economic weight of this activity: TUI Musement sold 10.6 million excursions, tours, and activities during the 2025 financial year, compared to 10 million during the previous year.
A product that distributors should examine closely
For travel agencies, this offer can be an additional service to be included in an already booked trip. However, marketing it requires verifying the precise content of each experience, the included transfers, the level of accommodation, the cancellation policy, and any potential physical restrictions.
The press release states that the products are offered in accordance with TUI's global standards for health, safety, sustainability, and quality. However, it does not detail the control criteria applied or any certifications that may be required of service providers.
Professionals will also need to distinguish between products developed directly by TUI and those provided by local partners. The group indicates that the majority of experiences are designed in-house, without specifying the exact proportion.
TUI Musement extends its offer beyond the day
The main fact is established: TUI Musement now markets a structured range of one or two night trips, available in at least thirteen countries cited by the group.
The portfolio includes more than 35 experiences at launch, with a target of more than 45 during summer 2026. Prices start at 145 euros per person and distribution relies on TUI's direct channels as well as certain partner platforms.
The commercial success of this new range cannot yet be assessed. TUI has not published any booking volumes, revenue figures, or satisfaction ratings specific to these multi-day experiences.
This article was published in July 2026 based on official information available at that time. Products, prices, and booking channels are subject to change.
Sources
- https://www.tuigroup.com/en/newsroom/news/tui-musement-launches-multi-day-experiences-some-places-deserve-more-than-a-day
- https://www.tuigroup.com/en/newsroom/news/tui-reports-strong-results-for-the-full-year-2025-exceeds-ebit-forecast-and-presents-new-dividend-policy-revenue-rises-to-eur-242-billion-underlying-ebit-at-constant-exchange-rates-reaches-record-leve
👉 Access all our tourism reports, statistics and analyses on Tourisme Stats.
➡️ Check out our full report on B2B Tourism to discover the key trends, figures and strategies for 2026.
👉 Stay informed about business tourism trends: subscribe to InfosTourisme Inside .
📘 Also check out our practical pages for tourism professionals .
📩 Send your press releases .
