B2B tailor-made travel provider Xplore is launching a sales tour in France to meet with travel agencies. The goal is to strengthen ties with distributors and present its personalized travel offerings. This initiative is part of the development strategy of the company, founded in 2021 and specializing in creating tailor-made trips for tourism professionals.
Summary
A tour across several French cities
According to the trade press, Xplore is organizing a series of meetings with travel agencies in several French cities this spring. The tour includes stops in Lille and Strasbourg in March, then Paris and Bordeaux in April, before a stop in Nantes in May.
Meetings were also organized earlier this year in Nice and Lyon. These meetings aimed to present the destinations operated by the tour operator and to strengthen business relationships with partner agencies.
Benjamin Senoussi, co-founder of Xplore, explains: "These meetings will allow us to present our destinations, but above all to strengthen relationships with agencies and build solid and lasting collaborations."
A producer specializing in B2B custom solutions
Founded in 2021, the company has positioned itself in the production of tailor-made travel packages for travel agencies and tour operators. The model is based on personalized production intended for distribution by tourism professionals.
According to information provided by the company and relayed by the specialized press, Xplore currently offers several destinations, including Mexico, Vietnam, the Sultanate of Oman and Polynesia.
Two new destinations are also to be offered: Indonesia and Brazil.
A growing business
According to the specialized press, Xplore reports having achieved a turnover of 2.2 million euros in 2024. The company forecasts a 23% increase in its activity in 2025. These figures correspond to the information provided by the company.
The current strategy aims to strengthen brand visibility among travel agencies and to develop the network of distribution partners.
Strengthen the relationship with distribution
The meetings organized in different cities are designed to allow agencies to discover the destinations offered by the tour operator and to interact directly with its teams. This type of event is part of a business development strategy and aims to foster closer relationships with distributors.
In the B2B tourism sector, relationships between producers and travel agencies remain an important lever for developing new partnerships and structuring sales.
Sources
https://www.lechotouristique.com/article/xplore-lance-une-tournee-pour-rencontrer-les-agences-de-voyages
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