The B2B tourism market continues its technological transformation. And at Speedmedia , the message to the sector is clear. The Lyon-based company, a subsidiary of the Penguin World group, has just appointed Martin Clément as Director of Operations and François Klein as Sales Director. Behind this reorganization, Speedmedia is primarily seeking to accelerate its technological roadmap and strengthen its position with coach operators, tour operators, and distribution platforms.
According to reports, the two executives have been collaborating for four years and notably co-founded VeryMountain, a platform specializing in personalized mountain holidays. This detail is far from insignificant at a time when simplifying the booking process is becoming a central issue in the tourism industry.
Summary
Speedmedia wants to accelerate its TravelTech transformation
The company explains that it wants to “align its solutions with the current needs of the tourism ecosystem.” Behind this statement, it's important to understand that Speedmedia aims to enhance the automation and seamlessness of its tools designed for B2B tourism.
Present at Speedmedia since February 2026, Martin Clément and François Klein conducted, according to the information provided, “a thorough audit of the existing situation”, analyzed market opportunities and reworked the product roadmap before their official start date.
After a career in project management in Canada and then in tourism, Martin Clément will now lead operations and the deployment of the new product roadmap.
François Klein, for his part, brings business development experience gained at companies such as Deliveroo and Zenchef. According to his LinkedIn profile, he is currently working on topics related to organizational transformation, CRM tool deployment, and the commercial structuring of Speedmedia.
The duo also share a common entrepreneurial experience with VeryMountain, a startup launched around a simple observation: organizing a mountain holiday remains complex for many travelers.
Three priority markets for Speedmedia
Further digitize coach operators and specialist tour operators
Speedmedia aims to strengthen its production tools to simplify the assembly of travel packages and automate distribution flows. In a context where production teams are often under pressure, automation is becoming a strategic imperative for tourism professionals.
Accelerate on the CSE and loyalty platforms
Another area of development is employee benefits programs and loyalty platforms. Speedmedia highlights technology tailored to the needs of works councils and social action associations thanks to smoother API connectivity, a multi-producer catalog, and a simplified user experience.
According to the specialized press, this segment remains under-exploited in French TravelTech, even though it represents significant distribution potential.
Developing the value of territories
The third announced priority is the marketing of tourist packages around specific regions. Speedmedia aims to develop solutions capable of connecting accommodation, activities, and distribution within a single environment.
For destinations, this type of approach becomes strategic at a time when tourism stakeholders are seeking to further centralize their flows and marketing tools.
The career paths of these two leaders illustrate a new generation of TravelTech
Martin Clément's profile reflects a very product- and user experience-oriented approach.
On his LinkedIn profile linked to VeryMountain, he cites several data concerning the difficulties of organizing mountain stays, including a statistic indicating that “68% of tourists in the mountains indicate that they were unable to participate in the activity they wished to do”.
The same profile also mentions that a traveler would spend an average of “303 minutes” and consult “141 web pages” to organize their entire stay.
This logic of simplifying processes seems to be driving Speedmedia's product strategy today.
For his part, François Klein brings an operational and commercial background from the FoodTech and high-growth digital platform sectors. At Deliveroo France, he held several management positions before moving into the TravelTech industry with VeryMountain and then Speedmedia.
Why this reorganization can matter in B2B tourism
In many tourism companies, appointment announcements often remain very corporate. Here, the signal sent seems more structured.
The recruitment of profiles from TravelTech, FoodTech and scaling shows above all that Speedmedia is seeking to modernize its operation and strengthen its operational efficiency.
The issue, moreover, goes far beyond technology.
Today, tourism professionals are looking for tools that can simplify production, streamline API connections, reduce re-entry, accelerate distribution, and improve user journeys.
And it is precisely on these issues that Speedmedia seems to want to accelerate.
An ambition to reposition itself in French TravelTech
Speedmedia belongs to the Penguin World group, alongside Resaneo and Quartier Libre. The company notably develops SpeedResa, its multi-tour operator search and booking engine for B2B and B2C players.
The real question now will be that of execution.
The B2B tourism market is full of players promising automation and simplification. But few actually succeed in transforming on-the-ground practices.
If Speedmedia succeeds in effectively connecting its product ambitions with the operational needs of agencies, tour operators and coach operators, then this new phase could reposition the company in the French TravelTech ecosystem.
Sources
- https://www.tourmag.com/Speedmedia-un-nouveau-binome-a-la-tete-du-developpement_a131909.html
- https://www.linkedin.com/in/francoisklein1/details/experience/
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