Accor continues its expansion in the French market. In the second half of 2025, the hotel group opened numerous properties across the country, confirming its strategy of densifying its network and diversifying its brands. According to the trade press, this momentum brings the total number of openings in France for the year to over fifty.
Summary
The ibis family remains the cornerstone of development
The ibis, ibis Styles and ibis budget brands make up the bulk of the new locations. True to its positioning, Accor is strengthening its economy and mid-range offering in cities with strong tourism and business potential, from the Atlantic coast to the Île-de-France region, including the south of the country.
Several establishments exemplify this strategy, with concepts focused on design, local roots, and flexible uses. The group continues to modernize its hotel portfolio while responding to the demand for accessible and standardized, yet distinctive, hotels.
Handwritten Collection continues its rise to prominence
Launched recently, the Handwritten Collection confirms its role as a growth driver in the boutique hotel segment. Accor has enriched this collection with new addresses in France, particularly in urban and leisure destinations, where local identity and storytelling are central to the guest experience.
Each establishment boasts its own unique personality, inspired by its surroundings and history. This approach allows the group to attract customers seeking authenticity, while integrating independent hotels into Accor's distribution framework and standards.
The premium and high-end segments continue to grow
Accor is also strengthening its position in the premium and upscale segment. Recent openings under the MGallery Collection and Mercure demonstrate the group's commitment to expanding its offering in regional areas, particularly in destinations with strong tourist appeal.
These projects are part of a strategy to enhance heritage, well-being and local gastronomy, while meeting the expectations of an increasingly demanding leisure and business clientele.
A coherent strategy at the European level
The momentum observed in France is part of a broader European strategy. Accor is continuing its targeted openings in several capital cities and major metropolitan areas, adapting its brands to local specificities and different customer segments.
This gradual approach allows the group to consolidate its presence while maintaining controlled growth, in a context of gradual recovery of tourist flows.
Key takeaways
Accor significantly strengthened its hotel network in France in the second half of 2025. The ibis brands remain the foundation of this development, while Handwritten Collection and MGallery illustrate the portfolio's move upmarket. This strategy confirms the group's commitment to combining volume, differentiation, and strong local presence.
Updates
Article updated on December 12, 2025, based on information provided by Accor and relayed by the specialized press.
Sources
https://group.accor.com/fr
https://press.accor.com/
📰 Send us your press releases!
Highlight your news, innovations, or initiatives. Simply send them to the following address:
✉️ contact@infostourisme.com
💼 Post your job offers
Are you recruiting? Share your job postings on our job portal:
👉 https://infostourisme.com/publier-une-offre-demploi/
📘 Also check out our practical pages for tourism professionals:
👉 https://infostourisme.com/page_pratique/
