Belambra, a specialist in holiday clubs in France, reported a positive summer with a 3% increase in revenue for July and August, although the exact figure was not disclosed. This positive momentum supports preparations for the shoulder season and winter.
A busy summer: more than 163,300 customers welcomed
In total, more than 163,300 holidaymakers stayed in the 45 Belambra clubs, 36% of whom were children, confirming the brand's strong appeal to families. The loyalty rate increased by 10 points. As Alexis Gardy, president of the group, emphasizes: "Our customers come to enjoy a true Belambra experience."
Where did the customers spend their holidays?
The French Riviera was the top destination, followed by the Alps, Languedoc, and Corsica. In the mountains, occupancy rates exceeded 91%, a level that confirms the growing appeal of summer holidays in the mountains.
Investments to support growth
Belambra has invested nearly €150 million in its infrastructure over the past two years. This summer, an additional €10 million was allocated to the renovation of nine resorts. The objective is clear: to enhance the resort's appeal and prepare for the winter season, particularly in the mountains.
My gaze
The 3% increase reflects a successful combination of moving upmarket and enhancing the customer experience. Belambra is leveraging its investments to retain customers and attract new families.
What this means for tourism professionals
This positive result sends a strong signal to travel agencies and tour operators. Areas for further exploration:
- Highlight mountain or nature holidays, as an extension of the summer trend.
- Communicating about customer loyalty and satisfaction provides reassurance.
- Build winter offers incorporating the upgrade and renovated clubs.
Agencies & tour operators: this solid summer can serve as leverage to design reassuring and attractive winter packages.
Key points to remember
- Revenue up 3% (July-August 2025), amount not specified.
- 163,300 holidaymakers welcomed, including 36% children, loyalty increasing (+10 points).
- Occupancy rate in the mountains exceeding 91%.
- €10 million invested this summer in nine clubs, after €150 million over the last two years.
Last updated
September 2025
