The Hyatt group announces a global partnership between its World of Hyatt loyalty program and the new Audi Revolut F1 Team . This alliance combines premium hospitality and motorsport, promising exclusive experiences for its most dedicated members.
Summary
World of Hyatt makes its way onto Formula 1 circuits
According to the specialized press, Hyatt Hotels Corporation has formalized a global agreement making World of Hyatt the official hospitality partner of the Audi Revolut F1 Team, which will make its Formula 1 debut in 2026. For Mark Hoplamazian, CEO of Hyatt, "World of Hyatt and the Audi Revolut F1 Team are joining forces to provide members with unforgettable experiences, beyond the circuits."
Specifically, program members will have access to experiences surrounding Grand Prix weekends: hospitality offers, exclusive moments and dedicated facilities, as well as tailor-made stays in the group's hotels located near major circuits. The partnership also includes the opportunity to earn and use World of Hyatt points for Formula 1-related experiences.
A deliberate bridge between elite sport and premium hospitality
For Hyatt, this partnership is part of a strategy focused on experiences designed to strengthen member engagement. “Hospitality plays a central role in F1,” explains Stefano Battiston, Chief Commercial Officer of the Audi Revolut F1 Team. “This partnership with World of Hyatt allows us to go beyond the track, creating special moments for fans and partners.”
According to the specialist press, activations will be offered at different times of the season, with an emphasis on experience, hospitality and the event dimension around the Grand Prix.
What this changes for tourism professionals
For players in the luxury travel and MICE sectors, this announcement confirms the growing importance of "event + hospitality" packages in the creation of premium products. Packages combining Grand Prix events, accommodation, and services are becoming an additional sales driver, particularly for corporate markets and high-spending leisure travelers.
Comparative table: the World of Hyatt x Audi Revolut F1 experience
| Element | Before the partnership | After the partnership |
|---|---|---|
| Access to events | Traditional hospitality packages depending on the tour | World of Hyatt's dedicated Grand Prix experiences |
| Member experiences | World of Hyatt Stays and Offers | Access to F1 experiences via points and activations |
| Opportunities for professionals | Standard premium stays | “Sport + hotel + experience” packages |
| Brand image | High-end hospitality | Association with F1 performance and lifestyle |
An evolving customer experience model
This partnership illustrates an increasingly visible convergence between tourism, international events, and loyalty programs. By focusing on experiences, Hyatt transforms loyalty into lived moments and strengthens the perceived value of the World of Hyatt program for its members.
Key takeaways
– Hyatt announces World of Hyatt as the official hospitality partner of the Audi Revolut F1 Team.
– Members will be able to access F1 experiences and use World of Hyatt points within this framework.
– This initiative strengthens premium package opportunities for players in the upscale travel and MICE sectors.
– Event hospitality is becoming a key differentiator in the premium segment.
Updates
Last updated: January 14, 2026 – official announcement of the partnership between World of Hyatt and Audi Revolut F1 Team.
Sources
https://newsroom.hyatt.com/AudiRevolutF1
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