The Sun Siyam hotel group has unveiled a bold move to celebrate its 35th anniversary: a global Instagram contest, dubbed "Win the Maldivian Spirit," open to all travelers. This initiative goes beyond simple promotion, becoming a powerful brand moment and a valuable opportunity for tourism professionals who collaborate with or wish to collaborate with Sun Siyam.
Summary
What? Why now?
The promotion runs from October to November 2025 on the Instagram account @sunsiyamresorts. The prize: a seven-night stay for one winner and three guests at one of the resorts in Sun Siyam's Lifestyle Collection, including all-inclusive accommodation, airport transfers, a luxury spa treatment, a private dinner, and a choice of diving or water sports. This initiative is part of the brand's rebranding under the identity "The Home of the Maldivian Spirit.".
For tourism professionals (agencies, tour operators, partner hotels), the message is clear: Sun Siyam is no longer just about luxury, but about experience. It's time to rethink your offerings, partnerships, and communication around this brand.
7 steps to take advantage of this Sun Siyam action
- Connect with the brand: make sure you are aligned with the new "Home of the Maldivian Spirit" message.
- Leverage the viral effect: the campaign aims to expand Sun Siyam's global community. Integrate it into your communication (social media, newsletters).
- Position yourself in the luxury & lifestyle segment: the stay offered reflects this positioning. Your offers must be consistent.
- Offer the "extra" experience: spa, private dinner, activities: Sun Siyam focuses on the sensory experience. Take inspiration from it.
- Take advantage of the anniversary period: 35 years is a marketing argument to exploit in your own campaigns.
- Create content: Reels, influencers, videos: prepare "Instagram friendly" materials compatible with the brand.
- Pay attention to the schedule: the competition closes on November 25, 2025, and the winner will be announced on November 30. Inform your customers in a timely manner.
Comparison: Three ways to collaborate with Sun Siyam
| Mode of collaboration | What this implies | What this means for you |
|---|---|---|
| Simple distribution | You sell stays without differentiation | Access to a premium brand that is easy to position |
| Co-marketing competition | Visual alignment and mention of the "Win the Maldivian Spirit" competition | Halo effect and increased visibility |
| Partnership experience | Creation of a spa or activity module incorporating the brand philosophy | Differentiation and higher average basket size |
Frequently Asked Questions
Why this campaign now?
It marks the brand's 35th anniversary and a redesign of its identity around "The Home of the Maldivian Spirit".
How to participate?
Follow @sunsiyamresorts on Instagram and like the contest post. Participation is open internationally.
What does this change for a professional?
Increased visibility, strong storytelling, influx of traffic: it's a marketing opportunity.
Is an official partnership necessary?
No, but aligning with the tone and image of the campaign strengthens your impact.
Is the Sun Siyam offer changing?
Yes: three collections now structure the portfolio (Luxury, Private and Lifestyle) with signature experiences.
Concrete example: the stay in question
The stay includes seven nights all-inclusive 24-hour service, transfers, spa treatment, private dinner, and water sports or diving. This package illustrates the brand's commitment to embodying the most immersive and comprehensive Maldivian hospitality.
Immediate action plan
- Include the keyword Sun Siyam in your communications if you are working with the Maldives destination.
- Ensure that your offers reflect the luxury & experience positioning.
- Mention the "Win the Maldivian Spirit" competition in your content.
- Create synergies with your own products (transfers, excursions).
- Publish dedicated social content before the competition closes (November 25).
- Watch for the winner announcement (November 30, 2025).
- Capitalize on the "35 years Sun Siyam" effect as an image lever.
Sources
Hotelier Maldives – Sun Siyam Resorts invites travelers worldwide to 'Win the Maldivian Spirit'
eGlobal Travel Media – Sun Siyam ignites 35 years with epic Maldives giveaway
Travel & Tour World – Win the Maldivian Spirit: Enter Sun Siyam Resorts' luxury giveaway
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