I can finally announce it officially. After several months working behind the scenes, particularly on DITEX, Cédrick Léger is joining the InfosTourisme adventure as co-founder and COO. Until now, he's been operating in a more behind-the-scenes role. Today, he's stepping into the spotlight. And quite honestly, that already changes a lot of things.
Summary
An operational profile tailored to accelerate the media
Cédrick Léger is not a typical profile. He is a producer, a creative, and above all, an operator capable of transforming ideas into concrete experiences.
With over 10 years of experience in audiovisual, event management, and tourism, he was notably at the heart of the transformation of DITEX , as the trade show commissioner. This format, as many have observed, clearly marked a turning point in the way events are run in our sector.
His playground: creating connections, structuring complex projects and making sure that it works, really.
Why this recruitment is strategic
Let me be very clear: InfosTourisme is entering a new phase.
Up until now, I have led the media outlet with a strong editorial vision. But to go further, it was necessary to strengthen the operations, development and structuring aspects.
That's exactly where Cédrick comes in.
1. Structuring the growth of the media
Establish robust processes for scaling.
2. Develop event projects
Create hybrid formats combining media and field experiences.
3. Accelerate partnerships
Connecting the right people at the right time.
4. Professionalize execution
Transitioning from an agile media outlet to a true war machine.
A shared DNA: to experience tourism differently
What brings Cédrick and me together is a simple conviction: tourism needs new formats, more human, more useful and more connected to the ground.
His experience in producing immersive events, managing multidisciplinary teams and creating innovative systems will clearly allow us to go further.
And above all, to bring even more value to the tourism professionals who follow us.
What this changes for you (in concrete terms)
- More on-the-ground and immersive content
- New event formats
- More ambitious collaborations
- An even more structured and useful media
- A rapid rise in power for InfosTourisme
My message (and why it's a key step)
I often say: a media outlet is only as good as the people who build it.
With the arrival of Cédrick Léger as COO and co-founder, we're not just recruiting a profile. We're changing dimensions.
This is just the beginning, but one thing is for sure: we're going to speed things up.
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