I still remember when InfosTourisme published its content in two languages. In a sector where internationalization is part of everyday life, this first step already seemed ambitious. Today, we're reaching a new milestone: InfosTourisme is now available in 30 languages. This change isn't just about boasting an impressive number. It reflects a simple conviction: professional tourism information should be able to circulate beyond borders.
Summary
From two to 30 languages: a new step for InfosTourisme
When I launched InfosTourisme, I wanted to build a different kind of B2B media outlet: more modern, more practical, and above all, more open to the world. From the very beginning, InfosTourisme made multilingualism a cornerstone of its development. We were already available in two languages. We are now accessible in 30 languages, with a clear ambition: to make business tourism news more open, more accessible, and more international.
According to the trade press, the majority of B2B tourism media outlets are still structured around a national market or a primary language. InfosTourisme has chosen a different path: building from the outset a media outlet capable of disseminating professional information beyond linguistic boundaries. These positioning choices respond to legitimate editorial needs, but they also demonstrate the available space for a B2B media outlet designed from the ground up with an international focus.
Expanding to 30 languages extends this vision. News published from Paris can now be discovered by a Dutch hotelier, a Vietnamese agency, a Polish tour operator, an Indonesian destination, or an Indian start-up.
However, I prefer to be clear: offering an interface and content accessible in 30 languages does not mean having 30 local newsrooms. Our responsibility is to combine technology, editorial review, and content adaptation so that multilingualism remains a tool for understanding, and not simply a translation mechanism.
The 30 languages now available on InfosTourisme
InfosTourisme now covers several major tourist areas: Western and Eastern Europe, the Mediterranean basin, Asia, the Middle East and several emerging travel markets.
| Language | International name | Area mainly covered |
|---|---|---|
| French | French | France and French-speaking markets |
| English | English | international markets |
| Spanish | Spanish | Spain and Latin America |
| German | German | Germany, Austria and Switzerland |
| Italian | Italian | Italy |
| Portuguese | Portuguese | Portugal, Brazil and Lusophone markets |
| Russian | Russian | Russian-speaking markets |
| Arab | Arabic | Middle East and North Africa |
| Chinese | Chinese | Chinese-speaking markets |
| Japanese | Japanese | Japan |
| Korean | Korean | Korea |
| Hindi | Hindi | India |
| Bengali | Bengali | Bangladesh and India |
| Thai | Thai | Thailand |
| Indonesian | Indonesian | Indonesia |
| Vietnamese | Vietnamese | Vietnam |
| Malay | Malay | Malaysia and Malay-speaking markets |
| Turkish | Turkish | Türkiye |
| Hebrew | Hebrew | Israel |
| Dutch | Dutch | The Netherlands and Dutch-speaking Belgium |
| Polish | Polish | Poland |
| Romanian | Romanian | Romania and Moldova |
| Ukrainian | Ukrainian | Ukraine |
| Czech | Czech | Czech Republic |
| Albanian | Albanian | Albania and Albanian-speaking communities |
| Greek | Greek | Greece and Cyprus |
| Danish | Danish | Denmark |
| Finnish | Finnish | Finland |
| Norwegian | Norwegian | Norway |
| Swedish | Swedish | Suede |
How we built this international opening
The expansion from two to 30 languages was not conceived as a race for volume. I wanted to proceed according to a method consistent with our editorial identity and the needs of professionals.
1. Identify strategic tourism markets
We started by covering the languages of the main European and international markets already connected to the topics covered by InfosTourisme: distribution, accommodation, transport, destinations, innovation and travel tech.
2. Observe the habits of our audience
B2B content no longer circulates solely within its country of publication. It is shared on social networks, featured in newsletters, accessed via search engines, and analyzed by assistants using artificial intelligence.
3. Gradually complete European coverage
Dutch, Polish, Romanian, Ukrainian, and Danish are strengthening our presence in Europe. For French tourism companies, these languages represent nearby markets, accessible by air, rail, or road.
4. Better represent Asia
Indonesian, Vietnamese, Hindi, and Malay are opening up InfosTourisme to developing tourism ecosystems. The goal is both to make our information accessible and to better disseminate initiatives originating from these markets.
5. Adapt international referencing
A multilingual website cannot rely on a simple translation button. Google specifically recommends using separate URLs for each language version and appropriate annotations to help its systems deliver the correct page to users. This architecture is essential for building sustainable international visibility.
6. Maintain human editorial responsibility
Technology can accelerate language adaptation, but it doesn't replace fact-checking, topic selection, or industry analysis. Every article always begins with editorial work intended for tourism professionals.
7. Measure the value created for readers and partners
We will track audience trends by language, the most viewed content, the search terms used, and the markets that interact with the media. The results will allow us to progressively improve each version.
What the move to 30 languages actually changes
| Before | With 30 languages | Impact on professionals |
|---|---|---|
| A primarily French-speaking audience | A wider international distribution | More potentially accessible markets |
| Content dependent on a publication language | Articles available in 30 languages | Easier understanding for foreign partners |
| Visibility focused on a few local engines | A multilingual SEO strategy | New opportunities for participation in international research |
| Mostly national campaigns | Editorial tools that can cover multiple markets | A broader reach for destinations and brands |
| Limited circulation of certain innovations | Initiatives made accessible to multiple ecosystems | A more open international monitoring system |
Why this development is of direct interest to professionals
For a destination, this opening allows it to present news, an event, or a strategy to professionals located in multiple markets. For a hotelier or hotel group, it offers the opportunity to reach distributors, agencies, and partners who do not necessarily operate in French.
Startups and travel tech companies can also leverage this visibility to explain a solution beyond their home market. As for agencies and tour operators, they benefit from easier access to information from ecosystems they sometimes struggle to follow due to language barriers.
The real change is this: information published on InfosTourisme is no longer confined to its original market. It can become a meeting point between a company, a destination, and decision-makers who might never have discovered its news otherwise.
A concrete example for a tourist destination
Imagine a French tourist office launching a campaign aimed at travelers from Northern Europe. A publication solely in French can inform national stakeholders, but it remains difficult for a Dutch agency, a Danish tour operator, or a Swedish media outlet to use.
With InfosTourisme available in 30 languages, this news can be discovered and understood by multiple markets in their own language. The destination doesn't automatically gain visitors—no reputable media outlet can guarantee that. However, it does increase its chances of being identified, understood, and included in the business strategies of international partners.
For me, that's exactly the role of a modern B2B media outlet: not just to publish information, but to create the conditions for it to circulate and become useful.
The questions raised by our move to 30 languages
Does InfosTourisme have 30 different editorial offices?
No. InfosTourisme remains managed by a central editorial team. Language technologies facilitate content adaptation, while topic selection, source verification, and analysis remain human responsibility.
Will all articles be available in all 30 languages?
Availability may depend on the format, the relevance of the topic, and the technical deployment. Our goal is to gradually make the most useful content accessible to the widest possible range of markets.
Why not limit ourselves to English?
English remains essential in professional exchanges, but not all decision-makers search for or read B2B information with the same level of comfort in that language. Offering localized content reduces this barrier.
Is a translation enough to succeed internationally?
No. A true multilingual strategy requires a suitable technical architecture, SEO optimization, quality control and an understanding of the expectations specific to each market.
Can businesses communicate in multiple languages with InfosTourisme?
This development opens up new possibilities for destinations, tourist groups, carriers, accommodation providers and technology companies wishing to build international editorial visibility.
What I take away from this symbolic milestone
- InfosTourisme officially expands from two to 30 languages.
- The media outlet is strengthening its international positioning among travel professionals.
- The new languages cover, in particular, Central Europe, Northern Europe, India and Southeast Asia.
- Multilingualism is becoming a lever for visibility for destinations, brands and tourism innovations.
- Technology accelerates distribution, but editorial responsibility remains human.
- Each new audience will need to be measured in order to improve the relevance of the content.
I am proud of the progress made. Going from two to 30 languages in such a short time shows that an independent tourism publication can think big without compromising its editorial standards. This milestone is not the end goal: it marks the beginning of a new phase for InfosTourisme.
Do you want to showcase your destination, your company, or your innovation to tourism professionals across multiple markets? Contact the InfosTourisme editorial team to develop a truly international editorial strategy.
Updates
July 2026: Update of the InfosTourisme platform and extension of its multilingual offer to 30 languages.
Sources
https://developers.google.com/search/docs/specialty/international/localized-versions
