There are projects that are born from an intuition.
And there are others that stand out as obvious.
Summary
InfosTourisme is one of them.
Looking back on my career, I realize it has always led me to this idea: building bridges between vision and reality. Imagining, structuring, producing, transforming. Giving concrete form to ambition. That's what I've always done, through audiovisual media, music, media, events, digital media, and now through this media outlet that I co-founded with Mehdi.
I come from a world where creativity was everywhere. From a very young age, I grew up surrounded by images, sound, rhythm, and composition. I started playing piano at the age of four. Also at a very young age, I developed an instinctive connection to creation, storytelling, and directing. I made my first short film at eleven, then a second, more polished one, at sixteen. Very quickly, I understood that I didn't just love creating: I loved building worlds, telling stories, producing, and assembling ideas to bring them to life.
So, I naturally continued my studies in audiovisual production, specializing in directing. After that, I worked as a freelance entertainment professional, primarily as a cameraman and video editor. It was a demanding, hands-on, and sometimes tough learning experience. I learned technique, precision, endurance, and resourcefulness. Above all, I understood that I needed to create my own frameworks, my own projects, and my own dynamics.
That's what motivated me to start this business.
I initially launched a non-profit production company, through which I was able to undertake a particularly significant project: the adaptation of a Stephen King novel, in a unique and ambitious setting. It was a formative experience. Following that, I created my first production company, with which I developed various audiovisual and creative projects. But very quickly, I no longer wanted to limit myself to a single format. I needed a broader, freer, more cross-disciplinary space.
It was in this spirit that another great adventure of my journey was born: Caribbean Dream.
Caribbean Dream wasn't just a magazine. It was a media concept in its own right. A bimonthly publication with a circulation of 100,000 copies in the French Caribbean, boasting a distinct identity, real energy, and genuine editorial ambition. I held positions as editorial director and editor-in-chief, but again, I never limited myself to a single role. This project blended content, image, positioning, partnerships, events, and brand vision. And above all, it fostered connections. In three years, we organized over 100 events, some of which became truly iconic. This period was pivotal for me because it confirmed something profound: a media outlet isn't just a medium. It's an experience. It's a relationship. It's a way to unite a community around a powerful purpose.
Subsequently, I continued to explore this logic of combining formats, uses, and experiences by developing other multimedia production structures. There, I conceived and produced immersive installations, innovative projects, and experiences blending image, space, narrative, and technology. I was also fortunate to participate very early on in virtual reality creations, at a time when the subject was still far from being widely accessible. Here again, what interested me was not the technology itself, but what it enabled: inventing new ways of telling stories, experiencing emotions, and communicating.
Throughout my journey, there's a very clear common thread: I'm a dedicated self-taught learner. I love to learn, understand, test, and master. When a subject interests me, I seek out the means to explore it. I've always operated this way. I've never waited to be handed the keys to a field before venturing into it. I've often created them myself. This constant curiosity, this drive for progress, this desire to connect creativity, technique, practicality, and vision are at the heart of my work.
Tourism came into my life naturally, through encounters, hands-on experience, and projects. Initially as a service provider, it evolved through collaborations, increased responsibilities, and career progression. I discovered a fascinating sector, but also a world that needed to be told differently, supported differently, and brought to life in a new way. I held positions as an event project manager and director of trade and consumer shows before moving into more cross-functional roles, notably as COO and CDO at 360 SHARING.
What I love about this ecosystem is that it's alive. It speaks of flows, destinations, encounters, experiences, human stories, and transformations. And that's precisely where I feel at home: in the place where we think, where we structure, where we produce, where we give meaning.
It was also in this environment that I met Mehdi again.
We had known each other for several years. From the start, I appreciated his digital acumen, his vision, his ability to grasp concepts quickly and think long-term. Over time, our conversations deepened. We shared the same conviction: the tourism sector needed a B2B media outlet more in tune with the times. A more useful, more fluid, more interactive, more dynamic media outlet. A media outlet that wasn't simply there to publish, but to truly serve its market.
It is from this conviction that InfosTourisme was born.
We didn't want to create just another media outlet. We wanted to create a necessary one. A media outlet capable of informing, of course, but also of supporting, structuring, highlighting, providing services, and fostering connections between industry players. A media outlet designed for its time, for its readers, and for their actual uses. A media outlet that understands that information today can no longer be static. It must be readable, fast-paced, accessible, and dynamic, but also engaging and demanding.
In this adventure, I bring what I've been from the start: a broad perspective, a creative mindset, a production culture, a practical understanding, and the ability to structure and transform. I enjoy thinking about substance, experience, overall coherence, and how a project takes shape within its reality. I also love tools, platforms, user behavior, editorial processes, and growth trajectories. I firmly believe that a strong media outlet isn't just one that communicates well. It's one that understands its audience, adapts to them, and gradually becomes a reflex, a point of reference, an essential tool.
InfosTourisme perfectly embodies this ambition.
Today, what Mehdi goes far beyond a simple editorial project. We are building a B2B tourism media outlet firmly rooted in the present, capable of evolving with its market, communicating effectively with industry professionals, and offering more than just top-down information. We want to create value, clarity, and usefulness. We want to foster a new way of informing a sector we know, respect, and to which we want to make a real contribution.
If I have fully joined this adventure, it is because it brings together everything that makes sense in my career: creation, direction, operations, media, digital, human, vision, execution.
Ultimately, InfosTourisme is not a break in my story.
It's a logical continuation.
Perhaps even, in some respects, obvious.
And this is just the beginning.
