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2026

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International Recipes S1 2025: +13,7%
Target for 2030: €100 billion
Winter 2026 Reservations: +6%
Hotel RevPAR S1: +13,8%
Business Tourism (Dense Urban Area): -14,1%
US Recipes (Jan.–Apr. 2025): +7,3%
Christmas Skiing: +14%

Perspectives
2026

After a year of consolidation in 2025 (+13.7% in international revenue), the focus is now on high standards and premiumization.

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Dynamic
Chapter I

The Committed Dynamic
.

Key Figures
+13,7%

International Recipes (Semester 1)

€37.3 billion generated. A confirmed value trajectory.

257 M

Overnight stays (Summer)

Overall increase of +3.7%, driven by foreigners (+6.8%).

+13,8%

Hotel RevPAR

Performance above the European average in H1.

Segmentation
Luxury
The Great Divide

Luxury vs. Economy

Four- and five-star hotels are outperforming thanks to the return of American and Asian tourists. Conversely, budget hotels are suffering from increased price sensitivity. Outdoor accommodations ( +3.2%) confirm their status as a safe haven, particularly along the coast.

Chapter II
Chapter II

Flows &
Territories.

Transportation

Aviation (Groupe ADP)

+5,1%

Strong recovery from the Middle East (+11.6%) and Europe (+3.3%). Domestic markets declined slightly (-2.1 points).

Railways (SNCF)

+2,4%

Record summer (25M passengers). The Business segment explodes (+16% excluding summer), a sign of a structural recovery.

Europe

European Dynamics

France (Recipes) +6%
Spain (Recipes) +9%
Baltic Countries (Tourists) +21%

France remains the leader in volume, but competition from the south/east is accelerating.

Geography
Territories

Winners & Losers

  • ↑ Campaign (+5.2%) : The strongest increase.
  • → Coastal (+2.7%) : Moderate growth (English Channel/Atlantic).
  • ↓ Metropolitan areas : Normalization after an atypical 2024 (effect of major events).
Campaign
Chapter III
Chapter III

Winter &
2026.

Winter Trends

Premiumization of the Mountain

Christmas bookings are up 14%. The mountains are becoming more upscale: lift pass prices have increased by 33% in 10 years, as has accommodation. Spring skiing is declining in favor of January.

+7,3%

US Market

Revenues up over Jan.–Apr. 2025 (vs. 2024).

Budgetary Arbitrations

25% of French people are reducing the duration of their stay. Median budget on site: €58/day.

Events
Feb - Mar 2026

Six Nations Tournament

Major flows from UK/Ireland to Paris.
February 21 - March 1, 2026

Agricultural Show

~600k regular visitors.

"2026 will be the year of high standards: consolidating value while adapting to new budgetary constraints."

Mehdi
Mehdi RAMZI
Founder
Sources: Atout France, INSEE, ADP, SNCF, MKG. © 2026 InfosTourisme.com
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