The French in France
B2C Channel · Most Booked Cities & Activities
Top 10 French cities H1 2026
1Paris
2Bordeaux
3Strasbourg
4Nice
5Poitiers
6Colmar
7Chambord
8Pointe-à-Pitre
9Marseille
10Lyon
Poitiers enters the top 5, Lyon10th
Top 10 activities in France, H1 2026
1Sainte-Chapelle & Conciergerie Ticket
2Aquascope Tickets (Poitiers )
3Musée d'Orsay Ticket
4Opéra Garnier Ticket
5Mont-Saint-Michel Abbey Ticket
6Dinner and Show Bel Canto Show
7Seine River Cruise
8Disneyland® Paris Ticket
9Orangerie Museum Ticket
10Bassins des Lumières (Bordeaux) Ticket
Evolution vs S2 2025
Cities: Strasbourg (1st → 3rd arrondissement) · Bordeaux (3rd → 2nd arrondissement) · Poitiers (between 1st and 2nd arrondissements)
Activities: Musée d'Orsay #1 · Sainte-Chapelle #2
Disappearances: Aura Invalides, Ballon de Paris
New attractions: Aquascope (Poitiers), Bassins des Lumières
French people abroad
B2C Channel · Cities, Activities & Transfers
Top cities
1new York
2London
3Seville
4Rome
5Budapest
6Amsterdam
7Vienna
8Prague
9Madrid
10Marrakech
Lisbon and Porto drop out of the top 10 · Budapest rises
Top activities
1Vatican & Sistine Chapel Visit
2Seville Ticket
3Colosseum, Forum & Palatine Hill Tour
4Budapest Parliament Ticket
5Oceanographic Museum Monaco Ticket
6Acropolis French-speaking guide tour
7Alcázar & Giralda Visit
8Alhambra & Nasrid Palaces Tour
9La Fenice Theatre Ticket
10Harry Potter Studios (London) Visit
Top transfers
1new York
2Marrakech
3Rome
4Prague
5Lisbon
6Seville
7Santa Cruz de Tenerife
8Madrid
9Punta Cana
10Budapest
France as seen from abroad
B2C Channel · Popular French cities for non-residents
Top 5 French cities visited by foreigners
1
Paris
2
Lyon
3
Strasbourg
4
Marseille
5
Nice
* Non-resident data, first half of 2026
The Agencies (B2B) channel
Countries, cities, activities & product types
Top 12 countries
1Italy
2Spain
3UNITED STATES
4Morocco
5Egypt
6United Kingdom
7Thailand
8Portugal
9France
10Brazil
11Japan
12United Arab Emirates
Top 12 cities
1Rome
2new York
3London
4Marrakech
5Venice
6Naples
7Krakow
8Cairo
9Seville
10Paris
11Grenade
12Budapest
Top 10 B2B Activities
1Vatican & Sistine Chapel Visit
2Warner Studios — Harry Potter Tour
3Colosseum, Forum & Palatine Hill Tour
4New York CityPASS® Ticket
5Grand Egyptian Museum Visit
6to New York Flight
7Universal Orlando Resort Ticket
8Alhambra & Nasrid Palaces Tour
9Pompeii + Vesuvius Excursion
10Wieliczka Salt Mines Excursion
Top 10 B2B transfers
1Marrakech
2Seville
3Rome
4new York
5Budapest
6Cairo
7Florence
8Venice
9Lisbon
10Tokyo
Breakdown by type of activity (B2B)
38,9%
Guided tours & free tours
20,0%
Tickets
19,6%
Day trips
6,5%
Boat trips
5,4%
Action & Nature
3,1%
Shows
1,9%
Gastronomy & wine tourism
1,2%
Multi-day excursions
1,2%
Aerial overflights
1,1%
Transportation & Transfers
0,8%
Additional services
0,3%
Others
0,2%
Unique experiences
Purchasing behavior & profiles
B2C vs B2B · Booking lead times & typology
B2C – Individual travelers
Median6 days
Average21.3 days
Same day12%
1-7 days41%
8-30 days26%
31-90 days16%
> 90 days5%
53% of bookings are made less than 7 days in advance, while 79% are made 30 days or less in advance
B2B – Travel Agencies
Median66 days
Average87.3 days
Same day0,7%
1-30 days~27%
31-90 days34%
91-180 days25%
> 180 days13%
60% of bookings are made between 31 and 180 days in advance, while 0.7% are made on the same day
Who are the travelers?
B2C
Couples31,92%
Groups of friends24,50%
Families · young children.17,66%
Not defined14,59%
Solo travelers13,43%
Families · older children.11,87%
B2B
Couples31,95%
Groups of friends30,91%
Families · young children.9,35%
Solo travelers7,27%
Not defined3,69%
Families · older children.2,86%
Couples are the primary profile on both channels; B2C attracts more solo travelers; B2B attracts more families
Annual change
International destinations up sharply compared to the previous year
+289%
Tunisia
+145%
Canada
+106%
Egypt
+37%
Dominican Republic
+19%
Japan
+16%
Italy
+16%
Greece
+14%
Thailand
✨ Five lessons learned from the semester
01
Two opposing purchasing logics — B2C booking at the last minute (median 6 days), B2B planning (median 66 days).
02
Paris dominates in France, New York leads internationally; cultural Europe remains the heart of B2C.
03
Guided tours lead demand — they account for 38.9% of activities sold through agencies.
04
Strong increase in bookings for Tunisia (+289%), Canada (+145%) and Egypt (+106%).
05
Couples are the primary profile on both channels; B2C attracts more solo travelers, B2B more families.
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