Tag: digital tourism
Travel Like Speed: Why Expedia is turning IShowSpeed into a booking machine
With Travel Like Speed, Expedia isn't just launching a branding campaign. The group is aiming to connect inspiration directly...
Amadeus wants to transform travel advertising with AI: why the tourism sector is already watching this platform very closely
Amadeus no longer wants to be just a technology provider for travel. According to a press release presented at its Advertising...
Traveler expectations: why 77% of customers now want to book everything in one place
Travelers' expectations are changing rapidly. Booking a flight on one site, a hotel on another, then a...
What Explore 2026 reveals about the future of global tourism
For several days in Las Vegas, Expedia Group used Explore 2026 to unveil its vision of the future of...
InfosTourisme: the leading multilingual B2B tourism media outlet
I rarely say it so bluntly, but here, the direction is clear: InfosTourisme is becoming the leading B2B media outlet...
B2A: The future of tourism now lies with AI
I am writing this editorial after several days spent at Explore 2026, Expedia Group's global conference held in Las Vegas....
Why Orchestra no longer wants tourism start-ups to simply exhibit at IFTM
Tourism startups have never had so many solutions to offer the market. Artificial intelligence, distribution, customer experience,...
AI and travel: why the French are still not ready to entrust their holidays to algorithms
Artificial intelligence is already transforming marketing, customer relations, and tourism distribution. Yet, when it comes to organizing a trip,...
How AI is transforming advertising in tourism
Artificial intelligence is silently reshaping the entire tourism marketing economy. Programmatic advertising, behavioral targeting, personalization of...
Who is responsible when AI makes mistakes in tourism?
Chatbots, booking assistants, automatic route generation, conversational customer relations… the uses of artificial intelligence are multiplying in the….
Expedia Group B2B is accelerating its use of AI to strengthen its travel distribution platform
Expedia Group B2B is continuing its technological transformation around artificial intelligence. At the Explore 26 conference held in...
Expedia is accelerating its AI efforts to become an all-in-one travel platform
Expedia Group confirms its strategic shift towards artificial intelligence. At its Explore 2026 event held in Las Vegas,...
