Tag: strategy

Meliá Hotels International arrives in Tunisia: a strategic turning point

The arrival of Meliá Hotels International in Tunisia goes far beyond simply opening hotels. It marks a significant step...

Etihad boosts Abu Dhabi towards China: a strategic repositioning

Etihad Airways is clearly accelerating its expansion in China. Behind the announcement of new routes between Abu Dhabi and several major cities...

Georges Sans: “Technology is now seen as a lever for performance for both the company and its employees.”

Words from the Pros: Transformation, Innovation, and Alliances in Digital Tourism by 2026 Contents: An Industry in Constant Evolution...

Léo Poitevin: “The long term is the only healthy way to build anything.”

Words from the Pros: SEO Strategies, AI, and Digital Transformation in Tourism by 2026 Contents From the passion of...

TAP Air Portugal is up for sale: the beginning of a new era in aviation?

Surprise in the skies: the Portuguese government has just officially launched the partial privatization of TAP Air...