Tag: tourism marketing
AI travel recommendations: 54% of travelers surveyed are still wary of them
AI-powered travel recommendations are appealing for comparing flights, searching for hotels, or finding destination ideas. But...
AI insights in France: Google is changing search and putting travel sites under pressure
Google is rolling out AI Previews and AI Mode in its search engine in France. These features can...
Google AI Overviews: How to appear in 2026?
Google AI Overviews are now available in France. For tourism professionals, this development changes the way...
How to use ChatGPT in a travel agency?
ChatGPT can help a travel agency prepare an itinerary, revise a sales proposal, analyze a document, or...
InfosTourisme is not closing this summer: tourism, after all, never takes a vacation
Every summer, the tourism sector enters its busiest period. Planes take off at full capacity,...
World Cup effect: Civitatis observes an 11-fold increase in bookings, followed by a 62% drop
The World Cup effect resulted in two opposing trends in Civitatis' data. According to internal data...
Google AI Overviews in France: Why tourism can no longer afford to wait
The topic may seem technical. It is actually strategic. With the announced arrival of Google AI Overviews in France...
Vueling and Google launch an AI-generated travel souvenir in flight
Vueling and Google are testing a marketing campaign this summer that leverages artificial intelligence to extend the travel experience....
PATA Awards 2026: This window of visibility that tourism professionals shouldn't miss
The PATA Awards 2026 are officially open, and the initiative deserves more than just a passing mention in industry news. Behind...
Disneyland Resort crosses one billion: why this milestone is much more than just a record
Let me be direct: Disneyland Resort hasn't just added another line to its history....
B2B event coverage: the InfosTourisme method
When InfosTourisme is invited to cover a B2B event, I don't just come to "write an article." I come...
Travel Like Speed: Why Expedia is turning IShowSpeed into a booking machine
With Travel Like Speed, Expedia isn't just launching a branding campaign. The group is aiming to connect inspiration directly...
