Tag: tourism marketing
Google AI Overviews in France: Why tourism can no longer afford to wait
The topic may seem technical. It is actually strategic. With the announced arrival of Google AI Overviews in France...
Vueling and Google launch an AI-generated travel souvenir in flight
Vueling and Google are testing a marketing campaign this summer that leverages artificial intelligence to extend the travel experience....
PATA Awards 2026: This window of visibility that tourism professionals shouldn't miss
The PATA Awards 2026 are officially open, and the initiative deserves more than just a passing mention in industry news. Behind...
Disneyland Resort crosses one billion: why this milestone is much more than just a record
Let me be direct: Disneyland Resort hasn't just added another line to its history....
B2B event coverage: the InfosTourisme method
When InfosTourisme is invited to cover a B2B event, I don't just come to "write an article." I come...
Travel Like Speed: Why Expedia is turning IShowSpeed into a booking machine
With Travel Like Speed, Expedia isn't just launching a branding campaign. The group is aiming to connect inspiration directly...
Morocco in Las Vegas: Why the Moroccan National Tourist Office (ONMT) is now competing with the world's biggest brands
Morocco didn't just buy advertising space. It acquired one of the most coveted showcases...
Why the Southern Region is already preparing its tourism for the age of AI
At Explore 2026 in Las Vegas, artificial intelligence was at the heart of virtually every discussion. While the announcements...
Amsterdam bans pubs for flights and cruises: should tourism be worried?
Amsterdam has just crossed a symbolic line in tourism marketing. Since May 1, 2026, the Dutch capital...
Amadeus wants to transform travel advertising with AI: why the tourism sector is already watching this platform very closely
Amadeus no longer wants to be just a technology provider for travel. According to a press release presented at its Advertising...
What Explore 2026 reveals about the future of global tourism
For several days in Las Vegas, Expedia Group used Explore 2026 to unveil its vision of the future of...
InfosTourisme: the leading multilingual B2B tourism media outlet
I rarely say it so bluntly, but here, the direction is clear: InfosTourisme is becoming the leading B2B media outlet...
