There's a lot of talk about sales in the tourism industry. Not enough about profitability. And yet, in 2026, that's where everything will be decided. The webinar organized aroundExpedia TAAP and the Pliant clearly puts the subject back at the heart of the matter: payments are no longer just a tool… but a business driver.
Behind this event lies a concrete promise: to show how some agencies are already managing to generate higher margins without increasing sales. And for once, it's not just talk. It's action.
Summary
Expedia TAAP and Pliant: Why this webinar is strategic
The observation shared by Mathieu Volondat, Managing Director France at Pliant, is straightforward:
“Those who earn the most are not those who sell the most. They are those who optimize every euro spent.”
Behind this statement lies a reality that many tourism professionals are beginning to grasp: the price war is already lost. The real battle is being fought elsewhere, particularly in optimizing costs and cash flow.
And that's precisely where the partnership between Expedia TAAP and Pliant becomes interesting.
What you will actually learn during this webinar
The announced program is clearly operationally oriented. No unnecessary theory, but concrete use cases.
At the heart of the webinar:
A detailed presentation ofExpedia TAAP and its portfolio of accommodations, with a focus on negotiated rates and offers dedicated to professionals.
An analysis of margin optimization levers, particularly through price comparison and the generation of additional revenue.
A demonstration of Pliant virtual cards, with dedicated creation per reservation. This is a key point for understanding how to structure your payments.
A focus on cashback, with two approaches: pre-financing and credit. A lever that is still largely under-exploited in the sector.
A section on automating expenses and simplifying accounting, with a clear objective: to reduce the time spent on administrative tasks.
Finally, concrete use cases and a question and answer session to go further.
Why payments are becoming a margin lever
What this type of approach shows is a paradigm shift.
Previously, profit margins were built primarily on the product and negotiation. Today, they also depend on processes: payment, management, and financial optimization.
Dedicated virtual cards, for example, allow for better control of spending, secure transactions, and automated reconciliation.
Add to that cashback on every booking, and you have a direct lever for profitability.
It's not spectacular… but at a volume level, the impact is real.
A tangible advantage for agencies and tour operators
Let's take a simple case.
An agency that uses Expedia TAAP for its hotel bookings can, with Pliant:
associate a virtual card with each reservation, track your spending in real time, automate your accounting and get cashback on your transactions.
The result: less friction, more visibility… and an improved margin without changing sales volume.
In a context of constant price pressure, this type of optimization becomes strategic.
A topic still underestimated by the market
What is striking is that these tools already exist… but remain largely untapped.
Many players continue to focus solely on customer acquisition or supplier negotiation.
However, payment management is a blind spot for many agencies. And that's precisely where quick gains can be found today.
This webinar has the merit of putting this subject on the table, with concrete demonstrations.
In short
- The Expedia TAAP x Pliant webinar focuses on payment optimization
- Virtual cards allow for precise control of spending
- Cashback becomes a direct lever for profitability
- Automation reduces administrative management time
- A key issue for improving margins without increasing sales
A date not to be missed
For travel agencies, tour operators and business travel players, this webinar ticks all the boxes: concrete, operational and directly applicable.
📅 Date: April 28, 2026
⏰ Time: 2 PM
📍 Online REGISTER HERE
In a market where every point of margin counts, understanding these mechanisms can clearly make a difference.
Sources
👉 Access all our tourism reports, statistics and analyses on Tourisme Stats.
➡️ Check out our full report on B2B Tourism to discover the key trends, figures and strategies for 2026.
👉 Stay informed about business tourism trends: subscribe to InfosTourisme Inside .
📘 Also check out our practical pages for tourism professionals .
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