Is B2B payments in the tourism industry entering a new era? The announcement of the strategic partnership between HBX Group and Outpayce is more than just a technology agreement. It represents a profound transformation of the travel industry's financial value chain. Large-scale virtual cards, an integrated B2B wallet, and a dedicated cloud platform: for tourism professionals, this alliance could well change the way billions of euros are transacted each year.
Summary
A strategic partnership to modernize travel payments
In its official statement, HBX Group announces that it has chosen Outpayce , the payment subsidiary of Amadeus , as a strategic partner to accelerate its fintech transformation.
The goal is clear: to modernize and automate how travel agencies pay hotels, airlines, aggregators, and destination service providers. HBX will deploy Outpayce's cloud-based fintech platform to launch a new payment program designed to simplify and automate the sector's financial flows.
The solution will integrate virtual card issuance, advanced financial services, and travel-specific features such as improved accounting reconciliations and enhanced cybersecurity mechanisms. The two groups also plan to expand the solution to manage inbound flows and create a fully connected payment ecosystem.
HBX network partners will benefit in particular from virtual cards issued by Outpayce, real-time information as well as integration with Outpayce's B2B Wallet solution and a dedicated portal to simplify reporting and settlement processes.
According to the press release, this approach aims to improve payment acceptance, enhance operational efficiency and reduce manual tasks across the entire tourism value chain.
Payment is becoming a strategic lever for travel tech
As part of this agreement, Outpayce becomes the strategic issuer of virtual cards for the HBX Group. The B2B marketplace will also adopt Outpayce's B2B Wallet solution to power payment flows to its suppliers.
This infrastructure will enable the management of billions of euros in annual transactions while supporting the group's long-term fintech strategy.
For Daniel Nordholm, CIO and fintech lead at HBX Group, fintech is now a major growth driver for the company. The partnership with Outpayce should modernize financial processes, automate operations at scale, and generate efficiency gains for the entire travel ecosystem.
Sam Abdou, CEO of Outpayce, believes that this partnership confirms the group's strategy based on a cloud infrastructure designed specifically for the travel sector, with a virtual card issuing capacity already deployed on a large scale.
What this changes for tourism professionals
In practical terms, this development could transform financial flows in the B2B sector. Agencies connected to the HBX ecosystem will be able to use virtual cards integrated directly into their booking processes, with automated reconciliation and improved transaction visibility.
Fewer administrative tasks, fewer accounting errors and better traceability of payments: on large volumes, the efficiency gains can become significant.
In my view, this partnership illustrates a fundamental trend: the payment layer is becoming a strategic element of tourism distribution. Players capable of automating and securing financial flows will gain a significant operational advantage.
In short
- HBX Group chooses Outpayce as its strategic partner for its fintech transformation.
- Outpayce's cloud platform will power a new B2B payment program.
- Outpayce becomes the strategic issuer of virtual cards for the HBX group.
- The solution will integrate B2B Wallet and automated accounting reconciliation tools.
- The goal is to simplify and secure billions of euros of transactions in the travel sector.
- Fintech is becoming a major strategic lever for travel tech.
Sources
Official press release from HBX Group and Outpayce – March 2026
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