The Bonjour.fun platform has just launched an offensive by partnering with IRIS Interactive to empower French destinations to take control of the digitalization of their local activities. This strategic move could disrupt the market balance and create a real opportunity for tourism professionals. Here's what you need to know → and how to benefit from it.
Summary
A strategic alliance to capitalize on Bonjour.fun
The alliance between IRIS Interactive (25 years of experience with 290 destinations) and Bonjour.fun (1,500 providers, 4,000 listed activities, €1 million in bookings per year) aims to create a local alternative to major international platforms. According to figures published by IRIS Interactive, nearly 80% of leisure providers remain largely or completely undigitalized, forcing them to rely on high-commission platforms (up to 30% of revenue). Thanks to Bonjour.fun, destinations can now offer a white-label marketplace, allowing local businesses to sell their activities without a dominant intermediary.
Why this is a turning point for tourism professionals
For agencies, tour operators, tourist offices, and hoteliers, this alliance offers a strong differentiating factor: a local, controlled, and profitable platform for all. Specifically:
- You can offer an integrated range of activities via Bonjour.fun, without relying solely on international giants.
- You capture local value, thereby improving margins for your suppliers and your territory.
- You benefit from a differentiating marketing argument : "we support local players and control our distribution".
- You are participating in a real digital alternative, in line with the demand for authentic and local experiences.
The 7 steps to activate Bonjour.fun in your destination
- Analyze your business portfolio: identify the digitalized service providers and those dependent on intermediaries.
- Contact Bonjour.fun to explore setting up a local white-label marketplace.
- Involve your tourism stakeholders (accommodation providers, offices, service providers) and communicate about the benefits.
- Launch a local campaign: "We control the distribution of our activities.".
- Establish a clear business model: commissions, integration, visibility.
- Train your service providers on the Bonjour.fun solution and its real-time dashboard.
- Measure your indicators: adoption rate, number of activities, revenue generated.
Possible scenarios for your territory
| Scenario | Assumption | Recommended action |
|---|---|---|
| Quick Launch | Massive participation of service providers | Communicating about a "100% independent" territory, strengthening the visibility of local activities. |
| Slow adoption | Partial adoption | To celebrate early successes and create a dynamic of local emulation. |
| High resistance | The service providers remain on global platforms | Segment the offering and focus on a "premium" local network centered on authenticity. |
Frequently asked questions your partners will ask
1. Why choose Bonjour.fun rather than global platforms?
Because Bonjour.fun reduces commissions, strengthens local control and preserves the direct relationship with the customer.
2. Should we abandon international platforms?
No, but diversification is now strategic. Bonjour.fun allows you to balance your distribution.
3. What guarantees are there for service providers?
A turnkey, white-label solution, and a dashboard to track sales in real time.
4. Is this only for major destinations?
No, the model also works for small organizations. It is already deployed in about ten territories (including Expérience Côte d'Azur and Bonjour Alsace).
5. What concrete impact on sales?
Better margins, direct contact with visitors, and increased loyalty thanks to local control of customer data.
Concrete example: the Bonjour.fun model already in action
Bonjour.fun is already deployed in several regions, including Expérience Côte d'Azur, Bonjour Alsace, and the Independent Winegrowers network. The system generates approximately €1 million in bookings per year, demonstrating its viability. For professionals, now is the time to embrace this approach before it becomes the norm.
Key takeaways
- Include Bonjour.fun in your communications and strategic partnerships.
- Assess your current dependence on external platforms.
- Launch a local marketplace project and bring your service providers together.
- Communicate the "local and controlled" value of your offers.
- Train your partners on the tool and monitor performance from the first few months.
- Consider Bonjour.fun as a lever for territorial attractiveness and differentiation.
👉 To learn more, check out our full interactive report Trends 2026 : https://infostourisme.com/tendances2026.
Updates
The Bonjour.fun x IRIS Interactive alliance was officially announced at the National eTourism Conference in Pau (October 14–16, 2025). Commissions from international platforms: up to 30% of revenue. Bonjour.fun boasts 1,500 service providers and 4,000 affiliated activities, generating €1 million in bookings per year.
Sources
https://www.iris-interactive.fr/iris-interactive-bonjour-fun-une-alliance-au-service-des-territoires/
https://destination.bonjour.fun/
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