In the independent hotel industry, one question often comes up in discussions with professionals: how to sell better without necessarily selling cheaper? Between the multiplication of distribution channels, the pressure from booking platforms and the evolution of traveler behavior, pricing management is becoming increasingly complex.
This is precisely the topic of a webinar organized on March 24, 2026 at 12:00 PM (CET) focusing on pricing, distribution, and operational management in the hotel industry. This free session will bring together several players in the hotel tech sector to share practical advice and feedback for independent hotels.
Summary
A webinar dedicated to the performance challenges of independent hotels
The webinar entitled "Pricing, Channels and Management with the Pros" will address several key issues in the hotel industry. According to the organizers, the goal is to help hoteliers better understand the factors that currently influence a hotel's performance: online visibility, booking conversion, operational management, and digital reputation.
The session will bring together several players in the hotel technology ecosystem, including Lighthouse , The Hotels Network , Expedia Group , Contact Hotels , Thais PMS , and Hotelspeaker . The event will be moderated by Tony Loeb , co-founder of the hotel media platform 10minutes.news.
According to industry experts, a hotel's performance now relies on a set of technological solutions that can work together. The goal is to better manage pricing, optimize distribution, and simplify day-to-day operations.
Clarisse Gounelle Pontanel , Market Manager at The Hotels Network, summarizes this logic in a LinkedIn post announcing the event: "When the Avengers of hotel tech collaborate, independent hoteliers can see a 20% increase in revPAR."
Key levers for improving hotel performance
The webinar will notably highlight several pillars considered essential for independent hotels in 2026.
The first concerns online visibility. Booking platforms and distribution networks play a central role in a hotel's ability to attract new customers. Partners like Expedia Group or hotel networks like Contact Hotels help to strengthen this visibility.
The second pillar concerns direct conversion. Optimizing the hotel's official website, personalizing the user experience, and analyzing visitor behavior can increase direct bookings.
Operational management is also a key issue. Hotel management solutions, particularly PMS (Property Management Systems), now make it possible to automate many tasks and simplify the daily organization of an establishment.
Finally, online reputation management has become a major performance driver. Customer reviews strongly influence booking decisions and can have a direct impact on occupancy rates and revenue per available room.
A strategic issue for independent hotels
According to the webinar organizers, the goal of this session is to demonstrate how these different technological tools can work together within an integrated ecosystem. The idea is to simplify day-to-day management while improving business performance.
In an increasingly competitive hotel market, independent establishments often have to deal with limited resources. Adopting appropriate technological solutions can therefore be a significant lever for optimizing distribution, improving the customer experience, and increasing revenue per available room.
In my view, this type of webinar illustrates an interesting evolution in the sector. Hoteliers now have many tools at their disposal, but the real challenge often lies in understanding how to connect them effectively to improve the overall performance of the establishment.
The feedback shared by different players in the hotel tech sector can therefore offer professionals a clearer vision of the strategies to implement.
A free appointment for hospitality professionals
The webinar will be held on March 24, 2026 at 12:00 PM (CET). Registration is free and participants will also receive access to the replay after the session.
According to the organizers, the discussion will focus in particular on the challenges faced by hoteliers throughout the customer journey as well as on technologies capable of simplifying their daily operations.
For hospitality professionals, this type of meeting often provides an opportunity to exchange ideas with industry experts and discover new approaches to optimize their pricing and sales strategy.
In short
- A webinar dedicated to hotel pricing and distribution will take place on March 24, 2026 at 12pm (CET).
- The event will bring together several players in hotel tech such as Lighthouse, Expedia Group and The Hotels Network.
- The session will address the challenges of online visibility, conversion, management and reputation.
- The webinar will be moderated by Tony Loeb, co-founder of 10minutes.news.
- Registration is free and participants will receive access to the replay.
- The goal is to help independent hotels improve their business performance.
Sources
LinkedIn ad for Clarisse Gounelle Pontanel
https://www.mylighthouse.com/resources/events/maitriser-tarification-distribution-operations-2026
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